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Showing 1 to 1 of 1 for “"Strategic Integrations"”.
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An Empirical Examination of Multinational Corporations'(MNCs)Integration of Tourism Market Development Strategies(TMDS) With African Host Countries' Needs and Expectations
… factors on tourism MNCs’ tourism market strategic choice. Its sample population were top management executives of tourism MNCs‘ with operations in the African market. The unit of analysis was the corporation. The sample frame was an exhaustive list of tourism MNCs with operations in the …