Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 6 of 6 for “"Store Loyalty"”.
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The influence of Islamic values on retail brand equity and store loyalty: a Saudi Arabian perspective
This study investigates the factors influencing store loyalty in the Saudi Arabian retail industry. It argues that retail store loyalty is influenced not only by “classic” factors like location, retail brand equity, and retail customer service experience, but also by culturally specific factors – …
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Patterns of brand and store choice
The sublects of brand choice and store choice have been widely studied, but these two aspects of consumer behaviour have tended to be treated in isolation from each other. This thesis therefore provides a detailed examination of the way in which brand choice and store choice patterns compare and …
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An empirical study of the relationship between restaurant image and customer loyalty
… measures of image had significant impact on both loyalty measures toward selected casual dinner house restaurant chains: (1) patronage intentions and (2) proportions of patronage. Furthermore, the interpretation of the canonical functions revealed the nature of competition in terms of market …
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The impact of store image on customer perception
This study aimed to shed insight on how store image influences customer perception. Everything customers see, hear and experience is linked together and forms their overall perception of a store. The first objective of the study was to analyze whether a relationship exists between the store choice …
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MODELLING THE ANTECEDENTS THAT INFLUENCE BRAND INNOVATIVENESS, AGE AND PERSONAL INNOVATIVENESS IN SOCIAL COMMERCE SHOPPING BEHAVIOUR
… brand quality, brand credibility and brand loyalty in a social commerce context. The findings of this study aim to find insight regarding purchasing behaviours on local brands by active South African social users. Respondents who formed part of this investigation filled in an online survey …
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The effects of comparative advertising on the department store image: an experimental analysis
… Statement of the Problem The importance of store image to the retailer is well documented. Advertising plays an important role in the development and enhancement of store images. Despite this, very few guidelines exist to aid retailers in their search for advertising approaches which will …