Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 6 of 6 for “"Store Brand"”.
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To buy or not to buy? : how price-conscious store brand users respond to upward sub-branding
Sub-branding is a marketing strategy in which a firm markets a sub-brand under the overall umbrella of the main brand or company name to leverage its brand equity. It seems appealing particularly when most corporations got stuck in bottlenecks in the latest economic downturn (Aaker and Keller …
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Essays on the Industrial Organization of Retail Markets
… impact of recent trends in this industry, namely store brand and big data. Chapter 2 gives a detailed discussion about the data collection and analysis process in both online and offline retail markets. I first describe two offline retailer scanner datasets provided by Nielsen, the Homescan …
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Essays on consumer behavior in retail stores
… behavior. The first chapter estimates demand for store and national brand over-the-counter pain relievers. There is evidence that the substitution patterns between store and national brands are starkly asymmetric- price cuts by national brands steal more share from store brands than store brand …
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An Assessment of Consumers’ Willingness to Pay for Attributes of Milk and Dairy Products with the 100% Canadian Milk Symbo
… origin information, the 100% Canadian milk branding initiative was launched in 2009 as a means of informing consumers about the origin of milk in their dairy products. The information is indicated by the presence of the 100% Canadian milk symbol on dairy products and can be characterized a …
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Patterns of brand and store choice
The sublects of brand choice and store choice have been widely studied, but these two aspects of consumer behaviour have tended to be treated in isolation from each other. This thesis therefore provides a detailed examination of the way in which brand choice and store choice patterns compare and …
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Understanding Practical Limitations of Lead Certified Point of Use (POU) Filters
… filters instead of bottled water. In testing ten brands of POU devices against up to four different waters for lead removal, most devices consistently removed lead to below the 5 µg/L FDA bottled water standard. However, several failures were documented, including manufacturing flaws, premature …