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Showing 1 to 2 of 2 for “"Store/product attributes"”.
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A Comparison of Consumers' Store Patronage Between South Korea and the United States: Suggestions for the Marketing Strategy of the South Korean Discount Stores
… of the increase of price consciousness, discount stores have become the stores most attractive to South Korean consumers. The purpose of this study was to (a) compare the differences between South Korean and the U.S. consumers in demographics, shopping orientation, perception of the importance of …
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The Model for the Evolution of Retail Institution Types in South Korea
… type and between consumer preference of store/product attributes and a new retail institution type. The environmental influence part was therefore partially supported. The consumer influence variables in the CREM were also supported. For future research, the final CREM could be the base …