Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 14 of 14 for “"Stimulus-Organism-Response"”.
-
Investigating the Factors That Contribute to In-App Purchases in Online Gaming:The Stimulus-Organism-Response Model
… and market more profitable online games. The Stimulus-Organism-Response (S-O-R) model was used to better understand InApp purchasing behavior, where Stimulus refers to game characteristics, Organism refers to gameplay experience that could lead to the Response resulting in Online Purchase …
-
Έρευνα σχετικά με τους παράγοντες που επηρεάζουν την αφοσίωση των συμμετεχόντων σε μουσικά φεστιβάλ
… το υπόδειγμα Ερέθισμα–Οργανισμός– Απόκριση (Stimulus–Organism–Response, S-O-R). Ειδικότερα, διερευνάται ο ρόλος της υπαρξιακής αυθεντικότητας και της ποιότητας της εμπειρίας ως ερεθισμάτων (stimuli) που επηρεάζουν τις εσωτερικές καταστάσεις των συμμετεχόντων (organism), οι οποίες …
-
The Influence of Social Media Influencers (SMIs) on Consumer Decision Making: A Tourism and Hospitality Perspective
… as well as online engagement. By using the stimulus–organism–response (SOR) model together with theories of social connection and social influence, this dissertation reveals the influence of SMIs on consumer behaviors in tourism and hospitality contexts by investigating travel SMIs’ …
-
Investigating the interplay of different recommendation sources and social closeness on consumer behaviour in the context of gift purchase
… Grounded in Social Exchange Theory (SET), the Stimulus-Organism-Response (SOR) model, and the Elaboration Likelihood Model (ELM), it investigates mediators such as trust and emotional resonance, and moderators including age, gender, and occupation. Quantitative findings revealed no significant …
-
The effects of discount level and scarcity on the perceived product value in e-mail advertising
… mouth. (N = 207) This study is based off of the Stimulus- Organism- Response (S-O-R) theory (Mehrabiann & Russell (1974). The S-O-R theory relates features of the email promotions (S) to the perceived product values; emotional, social, quality, and price (O) to the approach response behavior …
-
The Impact of AI Recommendation Features on Consumer Purchasing Decisions in E-Commerce Environments
… informed by the Technology Acceptance Model and Stimulus-Organism-Response framework. Results showed that trust was the only significant predictor of emotional reactions toward AI assistant tools use, while perceived intelligence, usefulness, and ease of use were not significant. Emotional …
-
Conceptualizing and Measuring Design of Retail Environments
… nomological network using the Mehrabian-Russell stimulus-organism-response framework. AMOS is used to test the proposed relationships.</p>
-
The influence of service marketing mix and umrah service quality on customer satisfaction and customer loyalty towards umrah travel agents in Malaysia
… study’s research framework was supported by the Stimulus-Organism-Response theory. Three of the four main constructs namely; service marketing mix, Umrah service quality and customer satisfaction were conceptualised as second order constructs and assessed via the reflective-formative approach. …
-
The effect of social media marketing on brand awareness, engagement, and customer value in South Africa : a stimulus-response perspective
… and brand awareness. This was done using the stimulus-organism-response (SOR) theory which mediates (organism) the relationship between the levers that businesses use (stimulus) and the resultant engagement and awareness of customers. A quantitative cross-sectional design was employed in the …
-
Exploring the role of source, content, and audience factors in shaping sharing behaviour among social media influencers’ followers in Saudi Arabia
… on the unique context of Saudi Arabia. With the Stimulus-Organism-Response (S-O-R) framework as a backbone and supported by the Communication Persuasion Matrix (CPM), an integrated model was developed to explore the specific factors related to the source, content, and audience influencing …
-
The Nexus of Social Media Marketing Activities and Content on Visiting Intentions in the Jordanian Healthcare Sector: A Mixed-Method Approach
… mixed-method approach placed within the Stimulus-Organism-Response (SOR) framework. This approach used to explore the motivations, and strategies adopted by physicians on social media, uncovering contextual factors that influence patient behavioural intentions, then integrate contribution …
-
Attitudes to Online Advertising: New Formats and New Perspectives
… feedback specifically on Instagram. Based on the stimulus-organism-response model, a content analysis is conducted of 1,094 pictures from 69 countries. Two different studies have been conducted, one by ordinary least squares and the other one by cross-country cluster. The results are consistent …
-
Underpinning motives and outcomes of consumer decision-making in the wearable sports technology products market
… marketing communication strategy as the external stimulus in this market. From this perspective, the study seeks to remedy these problems by hypothesizing a model encompassing motives, marketing communication, cognition, purchase intentions and actual purchase behaviour. A review of the literature …
-
Examining the influence of religiosity and consumer perceived value on brand sensuality, brand experience, consumer hedonism and repurchase intention: a study of consumers’ perception in the context of fashion retailing – the case of Turkey
… on environmental psychology theory and the Stimulus-Organism-Response model, the study shows that sensorial stimuli from atmospheric surroundings have an effect on individuals’ cognitive, affective and behavioural reactions which, consequently, determines whether individuals’ approach or …