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Showing 1 to 1 of 1 for “"State and change variables"”.
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Not Too Scared to Enter: Understanding the Uppsala Model’s Complexity as SME Decision Makers Enter High-Risk Countries
<p>Johanson and Vahlne’s Uppsala internationalization model is a framework for understanding sequential internationalization, experiential learning, and the commitment decision processes designed to answer the question: “Why and how do firms internationalize?” Each potential market is distinctive …