Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 10 of 10 for “"Sport marketing"”.
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Xtreme kayak Sumpul.
… support, environmental responsibility, sport, marketing, logistics, values, ethic, laws and regulations. The main objective of this project is to be a new option of tourism in El Salvador that boost economy in the community, to transport the people to a different place where they can be …
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A qualitative examination of the motivations behind participating in KU basketball camping
There are many rituals which sport fans partake in during or around a game that they are attending, and many of these take shape as ancillary events, such as tailgating. At the University of Kansas (KU), there is an ancillary event called KU basketball camping which is a ritual that allows students …
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On Board for Brands: Understanding the Motivating Influences of Sponsored Female Snowboarders
… sponsorship have been extensively researched in sport marketing, little attention has been given to the athlete’s perspective (Dumont, 2016). This study sought to address this gap by exploring the motivations and decision-making factors that drive female athletes’ sponsorship agreements, …
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Athletes’ Post-transgression Csr Communication Strategy in Sport
Sports are an effective vehicle for delivering corporate social responsibility (CSR) messages because of their established social significance (Hamil & Morrow, 2011). In addition, sport marketing practitioners have focused significantly on implementing strategic CSR initiatives, and expect various …
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Towards a spectator loyalty model for soccer clubs in South Africa
Understanding loyalty in marketing is important as it can enable soccer clubs to manage the impact on fostering vital spectators and communities support for the sport industry. More importantly, soccer club managers need to understand the importance of spectators in growing the success of their …
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Development of a scale to evaluate the branding effect of major league baseball in Taiwan
… the inquiry of brand association in professional sport. The discovery of the negative brand association may suggest a direction in expanding Keller’s (1993) CBBE model. The discovery of the comparative brand association may also add to the combined knowledge of Keller’s (1993) CBBE model and Kerr …
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Perceptions Of Ice Hockey Season Ticket Holders On The Implementation Of A Donor-Based Seating Model At Miami University, A Public Midwestern Mid-Major Institution
Intercollegiate athletics is a $10 billion marketplace (Suggs, 2012), with some Division I athletics operating budgets approaching $200 million. College athletics programs are charged with maximizing revenues in an effort to support and enhance the student-athlete experience. This study provides an …
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Factors influencing professional team sport attendance among Hispanics
… Hispanic adults to attend a professional team sporting event or to watch one on television. Another aim was to discover the favorite team sport of Hispanics. Finally, the frequency of watching professional team sporting events on television and the amount of money spent on purchasing a favorite …
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“I Just Had to Feel Grateful for What I’ve Been Given”: A Critical Examination of the Marketing Portrayals and Sponsorship of Professional Women Footballers
… of this narrative study is to understand the marketing portrayal and sponsorship of professional women athletes. Specifically, it examines the perspectives of professional women footballers and the ways in which the gender ideal is reproduced, negotiated, and resisted, as well as their …