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Showing 1 to 2 of 2 for “"Sport Mega Event"”.
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The Strategic contribution of sport mega-events to national branding: the case of South Africa and the 2010 FIFA World Cup.
… tourism, social and political sciences. Sport mega- events have previously been associated with some degree of brand-related benefits for the host nation. However, there have been no studies that have clearly revealed these opportunities or investigated their impact on the development …
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Nation Branding Through a Mega-Event: A Case Study of Qatar 2022
… committee see the opportunity of hosting a sport-mega event (SME) as a nation branding tool? (2) What aspects of the FIFA World Cup (FWC) do people working with the organizing committee believe, create such nation branding opportunities? (3) How do event organizers leverage a nation branding …