Global ETD Search
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Showing 1 to 13 of 13 for “"Sport Fans"”.
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Attraction Process Among Identified Sport Fans
… can also become highly identified with a sport team. This connection can be even stronger than the connection with a religious group. Since this connection is so strong, and identification with a religious group can influence selecting a partner, identification with a sport team might have …
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Eye Movements of Highly Identified Sport Fans
<p>Individuals who are highly identified with a sport team have a strong psychological connection with the team (Wann et al., 2001). Sport team identification can be beneficial to communities and individuals. It provides entertainment, helps form group affiliation, and improves self-esteem. Because …
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Marginalization, Empowerment and Multiple Performances: An Examination of Highly Identified, Displaced Female Sport Fans
Although research shows women attend and consume sport events and products (Fink, Trail, & Anderson, 2002; James & Ridinger, 2002; Robinson & Trail, 2005), they continue to be marginalized as inauthentic sport fans because they are seen as exhibiting non-traditional characteristics and behaviours …
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Understanding Explicit and Implicit U SPORTS Brand Associations Among Ontario University Student Sport Fans
… how explicit and implicit associations of the U SPORTS brand affects the brand’s meaning among Ontario university students who identify as sport fans. This research employed an interpretivist research paradigm, as well as a research lens emphasizing Verstehen. Seventeen semi-structured interviews …
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The Relationship Between Sport Fandom, Identification with a Specific Team, and an Individual's Socialization Experiences
… a better understanding of why some people become sport fans and others do not. The study focused specifically on the differences in socialization experiences between people high and low in sport fandom and people high and low in team identification. Warm (2003) defines sport fandom as one's …
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The Effect of Sporting Event Levels on Fan Motivation Factors
… research has been completed on the motivations sport fans have for attending different sporting events. However, very little has been completed in the area of fan motivation at different levels of the same type of sport. The current research study addressed the hole in the literature and …
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A qualitative examination of the motivations behind participating in KU basketball camping
There are many rituals which sport fans partake in during or around a game that they are attending, and many of these take shape as ancillary events, such as tailgating. At the University of Kansas (KU), there is an ancillary event called KU basketball camping which is a ritual that allows students …
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Share, like, tweet and cheer: an examination of social media usage and the NFL
Sport is an integral part of American society and no sport in the United States has achieved a greater following than the National Football League (NFL). The introduction and implementation of social media is granting fans unprecedented access to leagues, teams, and players. and providing sport …
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Does locality predict sport fandom?: an examination of local, non-local, and distant nba fans in the United States and China
… in various aspects of modern society, including sport. Plenty of professional sports leagues have made global plans to expand their business to overseas markets, and the National Basketball Association (NBA) has stood at the forefront of this expansion process. Using an online survey, the current …
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Evaluating Attitudes toward Women's Sports: A scale development and validation study
… a survey instrument Attitude toward Women's Sports (ATWS) Scale' to measure attitude toward women's sports, and seek various validity and reliability evidences for the instrument. First, item pool of ATWS scale was reviewed by subject matter experts to collect evidence on content validity of …
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A Study of NHL Fan Identification in Red Deer, Alberta
While there are many reasons sport fans choose to follow one team over another, geography is typically a major one, as people often follow their hometown team, or the team that is the closest (Rooney, 1974; 1975; Wann, 2006). However, limited academic attention has been given to situations where …
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Analysing the loyalty levels displayed by football fans: A case study on Cape Town City Football Club
According to conventional wisdom, football fans exhibit perpetual loyalty to the clubs that they choose to support. These prevailing beliefs are largely the product of the fanaticism and intense partisanship that fans display. However, in South Africa, the reality is that the majority of the …
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Making It Pay to be a Fan: The Political Economy of Digital Sports Fandom and the Sports Media Industry
… sociological examinations of the role that the sports media industry and mediated sport fandom plays in the political economy of the Internet. The Internet has structurally changed the way that sport fans access sport and accelerated the processes through which the capitalist actors in the …