Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 4 of 4 for “"Sport Consumers"”.
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Application of Investment Theory to Sport Consumers: Predicting Intention to Continue or Reduce Commitment
… intention to continue or reduce commitment to a sports team. The study will examine the nature of the relationships between satisfaction, investment, quality of alternatives on commitment and the subsequent intention to continue in the relationship by taking on a comparative analysis of major …
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The Development of a Scale to Measure Professional Sport Team Brand Associations
Although sport managers are beginning to view their teams, leagues, and properties as brands to be managed, the process by which brand associations are identified and measured is still in the developmental stage. At this point in time, only a small number of empirical research studies have examined …
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The Impact Of Chinese Air Pollution On Match Attendance Of Chinese Super League
… the globe. Specifically, in the context of sport, the literature has considered how sport organizations may use environmental concerns as a way to connect to consumers, such as through the use of environmentally practices to help build the image of sport organizations. However, despite this …
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The Effect of Endorser Credibility on Purchase Intention based on Golf Products’ Attribute: Elaboration likelihood Model Perspective. Golf Equipment vs. Golf Apparel
… the study is to examine the main features of a sport celebrity which make them credible as an endorser such that it influences the consumer’s purchase intention based on the products’ attributes. The study used a non-probability sample, a convenient sample method, limiting the generalization …