Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 20 of 201 for “"Sponsorship"”.
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Maximizing the impact of sponsorship: An examination of sponsorship on attendees' recognition of sponsors and their attitudes toward corporate sponsorship
… of this study was to measure the impact of sponsorships on trade show attendees. This study sought to understand whether different types of sponsorships, number of days attending at a show, and demographic characteristics differently influenced attendees' recognition of sponsors and their …
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The investigation of on-site sponsorship activations and consumer-focused sponsorship outcomes
… activations on three types of consumer-focused sponsorship outcomes. Also, this study compared the impact of various on-site activations in explaining the variance of the three types of consumer-focused sponsorship outcomes. Data were collected at the three consecutive IPB games during the month …
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Sponsorship of subsidized housing.
Massachusetts Institute of Technology. Dept. of Urban Studies and Planning. Thesis. 1971. M.C.P.
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An investigation into motorsport sponsorship: a comparative analysis of two and four wheeled sponsorship
… in the late 19th century. Any suggestion that sponsorship of motor sport is a recent, late 20th century science has been dispelled. The investigation found that the sponsors of top level car racing place major importance on achieving awareness for their brands through media exposure, …
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Federal sponsorship of university research
Thesis (M.S.)--Massachusetts Institute of Technology, Dept. of Economics and Social Science, 1963.
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Sponsorship and migration in Northeast Thailand
Sponsorship is widely recognized as a major factor in migration decisions. However, the extent to which it encourages potential migrants to move has been little documented. This study documents the role of urban sponsorship in rural to urban migration decisions, specifically sponsorship in …
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Analyzing Sponsorship Outcomes across the Sports Industry
… of identity and goodwill on the effectiveness of sponsorship in terms of attitudes and purchase intentions (sponsorship outcomes) across three different sponsorship categories (a professional sport organization, a nonprofit organization and a cause-related organization). Data were collected using …
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Voluntary Environmental Initiatives: Sponsorship and Stakeholder Involvement
… design and implementation of VEIs relative to sponsorship. This study concluded that VEIs developed by a partnership between different organizations had the largest number of different types of stakeholders involved. Yet, industry and government sponsored initiatives had a number of different …
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Sponsorship and career progression in the consulting industry
… often attributed to the presence or absence of sponsorship from senior executives. Senior advocates play a critical role in career advancement by identifying opportunities and by giving proteges the chance to compete for those opportunities. My hypothesis is that people who desire advancement …
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The future of tobacco sponsorship of sport in Canada.
… of experts regarding the future of tobacco sponsorship of sport in Canada. The Delphi Technique was used as the research protocol. A census of all marketing managers of tobacco brands involved in sport sponsorship (N = 4) and elite sporting events that utilize sponsorship funds from tobacco …
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The Effects of Child Sponsorship on younger Sibling Confidence
<p>Do spillover effects occur between siblings in sponsored families? With both the approach of human figure drawings and a survey, this paper aims at identifying the possible spillover effects to non-sponsored, younger siblings of sponsored children with regards to the child’s confidence. Using …
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The influence of sport sponsorship on employee’s organisational commitment
The influence of sports sponsorships on the organisational commitment of employees has the potential to critically impact the sport sponsorship decisions of companies. In periods of economic uncertainty and economic decline, companies often consider sport sponsorship a fundamental expense that has …
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Organizational Ethics for Sponsorship and Governance in Catholic Healthcare
… structure insofar as it typically has Sponsorship as well as Governance oversight, reflecting the Catholic social tradition and organizational ethics to engage both patient care and the public good. Sponsorship deals with the mission and identity of Catholic organizations to ensure that …
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Corporate accelerators : a study on prevalence, sponsorship, and strategy
In recent years, corporate accelerators have emerged as a new method to foster collaboration between startups and established companies. This thesis presents, to my knowledge, the first comprehensive database of corporate accelerator programs across the globe. On the basis of this resource, I …
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Invisibilized Providers: The Role of Racialized Diasporas in Refugee Sponsorship
… than 370,000 refugees through Canada’s Private Sponsorship of Refugees (PSR) program. Much of this sponsorship is done and supported by former refugees themselves, who are defined in this research as racialized diaspora sponsors. The PSR program is a public-private partnership between the …
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The contribution of sports sponsorship to consumer-based brand equity
<p>Sponsorship has become a multi-billion dollar industry, with sport accounting for over 70% of expenditure. Despite the growth in the use of sponsorship as a communications tool, the development of academic understanding has been slow and dominated by descriptive studies. Therefore, this study …
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The Effects and Underlying Mechanisms of Sponsorship Disclosure in eWOM
… twofold. The first study examined the effects of sponsorship disclosure modes (written-only, spoken-only, and written-and-spoken disclosure) in sponsored online consumer product reviews on consumers’ attention to and perceived persuasive intent of sponsored eWOM. The second study explored the …
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