Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 10 of 10 for “"Sponsored Content"”.
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This post is sponsored but all opinions are my own: does fashion blogging offer an authentic voice? An investigation into the credibility of fashion blogger sponsored content and blogger perspectives on the tensions between authenticity and commercialisation.
… sponsorship upon blogger motivation, design and content of blog output, the pressures upon bloggers resulting from accepting sponsorship rewards, blogger perception of the impact that commercialisation may have had upon their practice values, the potential effect of sponsorship upon their …
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Examining the credentials of food bloggers and the online environment of food blogs
… rating systems, and 94% of blogs published sponsored content. The study suggested that food blogs and food bloggers may not promote healthy food choices. However, more research is required.</p>
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Essays on Economics of Online Platforms
… of reward scheme designs. Third, I explore the sponsored videos on Facebook. A sponsored content (e.g. video) features the sponsor's brand or product. I study the effect of the creator-sponsor association on viewership and user engagement for videos on Facebook. More specifically, I identify …
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The Banality of the Social: A Philosophy of Communication of Social Media Influencer Marketing
… pages, blurring the line between organic and sponsored content. According to Arnett (2010), philosophy of communication acts as a background road map for understanding foreground public action. Utilizing a myriad of metaphorical coordinates as part of a philosophy of communication road map of …
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The effects of native advertisement on the U.S. news industry/
… with ever more personal and engaging ads. This sponsored content, known as native advertising, is placed in news publications often camouflaged as legitimate news. Though native ads bring revenue to the struggling U.S. news industry, their ability to draw loyal readers off-site could hurt …
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The Curated Chronicles of the American Family: An Ideological Analysis of the Love Taza Blog
… of 2017: Parenting"). This thesis examines the content of <em>Love Taza</em> to understand what messages Naomi communicates to her readers and how her readers may be receiving those messages. Using a sample of 600 posts from 2012-2017, a quantitative analysis was conducted to determine the type …
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A Mixed-Method Examination of Social Media Influencers’ Source Characteristics in Sponsored Health Campaign Messaging: An Application of Psychological Reactance Theory
… characteristics that mitigate reactance toward sponsored social media posts, (b) investigate whether influencers induce less reactance than non- influencers when disseminating sponsored health content, and (c) experimentally test whether influencer source characteristics mitigate reactance to …
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The Effects of Native Advertising Disclosure and Advertising Recognition on Perceptions of News Story and News Website Credibility: A Consumer Neuroscience Approach
… persuasive communications as the editorial content of the publishing media outlet. The growing popularity of Native Advertising practices over the past decade in online news publishing has contributed towards the increasingly blurred lines between commercial and editorial content which in …
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Native Advertising and Disclosure
… growing combination of advertising and editorial content in the converged paid media form of native advertisements. Because native advertisements have the potential to negatively impact the credibility of traditional news organizations by misleading consumers through hidden persuasion attempts, …