Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 20 of 25 for “"Spokesperson"”.
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Stereotypes in Retail Print Advertising: The Effects of Gender and Physical Appearance on Consumer Perceptions
… tactic available to retailers is the use of a spokesperson in the advertisement. Salespersons are used in numerous advertisements and can provide key benefits to an advertiser. However, to maximize these benefits, retailers need to carefully select the spokesperson that will be most effective …
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Surviving Reality: Survivor & Parasocial Interaction
… viewing motives, exposure, gender, age, and spokesperson selection. The data for this study was collected on the Internet website www.Survivorthesis.com. More than 450 respondents attempted the survey, but only 444 were viable due to incomplete data, repetition, and lack of proof of age. The …
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Seattle, Rhetorical Velocity, Identity Shift, Transnational Politics, and Materiality: Watching Rhetoric Bleed
… Bleed</i> examines how the writings of Zapatista spokesperson Subcomandante Marcos shaped the philosophical underpinnings of the overall 1999 WTO protests, and more specifically, the philosophical underpinnings <i>and</i> the physical experience of one protest group in particular: the Mechistas of …
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Replicating the Kaepernick Effect: The Power of Polarizing Frames to Make or Break Consumer Loyalty
… the brand endorses a controversial celebrity spokesperson. This research was created with the intent to fill a current gap in communication research, providing original data and addressing the influence that external factors, specifically media frames and political orientations, hold over an …
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Identity and difference without opposition : constructing and exposing strategic subjectivities for social comic comment
… to Lawrence Mintz's theories of the licensed spokesperson and the negative exemplar.
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Internet Advertising: Are We Breaking Ground Or Moving Dirt?
… banner advertisement contents--product endorser (spokesperson) and arguments (headlines)--were manipulated testing the variables' effect on click-through and attitude toward the advertisement for groups with high and low levels of product category involvement. Exploring a replica of a popular …
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This Woman's Work: The Sociopolitical Activism of Bebe Moore Campbell
… and her work as a mental health advocate and spokesperson for the National Alliance for Mental Illness. A key idea considered is the impact of her early activism and consciousness on her later activism, writing, and advocacy. I describe the subject's activism within the Black Action Society …
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Rethinking Legal Pragmatism: A Philosophical Approach
… of Judge Richard A. Posner, a contemporary spokesperson for legal pragmatism and the law and economics movement. Posner holds that academic philosophy and philosophical pragmatism in particular has no role to play in legal pragmatism as it manifests itself in the process of adjudication and …
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Dead Men Tell No Tales: How Can Creative Approaches to Communication Keep Historic Sites From Going Silent
… considered a "must see" tourist destination. A spokesperson for Colonial Williamsburg said the site was closed due to declining attendance and shifting priorities. In April, 2007, the property, with protective easements in place, was listed with a specialty real estate firm at an asking price of …
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The Role of the Public School Superintendent in Local Economic Development
… is seen as the leader of schools and as a spokesperson bridging schools and the community. With this thought in mind, along with reports suggesting school and business collaboration as the key to better schools and lasting economic growth, defining the school superintendent's role in local …
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Liu Binyan's odyssey : intellectuals and the state in the PRC
… faced a dilemma by playing a dual-role: as a spokesperson for both the regime, and for the people. A dilemma that Chinese intellectuals have yet to resolve. In the last chapter, while pointing out changes in China's economic infrastructure and its impact on the on-going intellectual-state …
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Politics and the problem of speaking for others in the work of Naomi Mitchison
… her works also served to validate her place as spokesperson for such groups.
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Ireland's geospatial distribution of border controls: a macro study of Ireland's migration system
… the International Organisation for Migration, a spokesperson for the Transparency Section of the Department of Justice as well as Catherine Day, ex-Secretary General of the European Commission (who has also had other functions relevant to this question). Government legislation and policy …
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What! Is This the Kitchen?: Domestic Advice and the Market for a Model Kitchen, 1841-1959
… Manufacturing Company, for whom she was a spokesperson. Finally, in the 1950s, shelter magazines took the singular figure of a domestic advisor and spread it over editors and periodicals bolstered by home research institutes. Anne Sonopol Anderson, one of these editors, was the spokeswoman …
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A survey of selected teacher spokespersons regarding Indiana Public Law 217
… the level of satisfaction of selected teacher spokespersons toward Indiana Public Law 217, the collective bargaining law for teachers.A survey instrument consisting of forty-six items in five Likert-response categories was mailed to 125 randomly selected teacher spokespersons in Indiana. Space …
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Challenges that offenders face upon release that contribute to recidivism in the Department of Correctional Services: a case study of the West Coast Medium ' A' Correctional Centre in the Western Cape
… of the Atlantis Community Police Forum, and a spokesperson for SAPS Atlantis were interviewed in order to gather the relevant information.
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Crisis public relations : how law enforcement agencies responded to the sniper attacks of 2002
… the enormity of the case, took on the role of spokesperson, because he did not want the PIO to bear the burden of responsibility.</p>
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Frames and cuts : post-millennial representations of West Asian female identities
… ascribed to the following categories: Subaltern, Spokesperson, Mother, and Martyr. In my examination of these categories, I explore the ways that West Asian women are represented: in the face of global marketing and publishing trends, especially following 11 September 2001 and US military …
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A Critical Analysis of the Print Media Representation of Children and Young People during Transition from Conflict in Northern Ireland
… politicians and policy makers, and a spokesperson for the Police Service of Northern Ireland (PSNI). The study prioritises the ‘view from below’ by including the experiences of children, young people and their advocates. It explores the impact of negative representations and social …
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