Global ETD Search
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Showing 1 to 1 of 1 for “"Spillover crisis"”.
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Mitigate Negative Effects in Spillover Crises
… perceptions of and emotions towards the brand in crisis may transfer to another brand, known as negative spillover effects. Negative spillover effects of one brand's crisis can often lead to undeserved losses in financial returns and reputation for the entire industry or rival brands within the …