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Showing 1 to 1 of 1 for “"South african lodges"”.
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Internet marketing communications : a content analysis of the web sites of graded South African Lodges
… issues, this study examined the extent to which lodges graded by the Tourism Grading Council of South Africa effectively use their Web sites as online marketing communications tools. A content analysis was used to investigate the Web sites of graded lodges according to a list of evaluation …