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Showing 1 to 1 of 1 for “"South Africa’s young democracy during the 1990s"”.
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Generational differences in South African consumers' brand equity perceptions
South Africa has undergone profound political and social transformations since 1990. These changes influenced the perceptions of individuals in Generations X and Y. In South Africa, the members of Generation X experienced their formative years during the transitional years of South Africa’s young …