Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 4 of 4 for “"Sor Model"”.
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The Influence of Social Media Influencers (SMIs) on Consumer Decision Making: A Tourism and Hospitality Perspective
… By using the stimulus–organism–response (SOR) model together with theories of social connection and social influence, this dissertation reveals the influence of SMIs on consumer behaviors in tourism and hospitality contexts by investigating travel SMIs’ influencing stimuli, mechanisms, and …
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Investigating the interplay of different recommendation sources and social closeness on consumer behaviour in the context of gift purchase
… Theory (SET), the Stimulus-Organism-Response (SOR) model, and the Elaboration Likelihood Model (ELM), it investigates mediators such as trust and emotional resonance, and moderators including age, gender, and occupation. Quantitative findings revealed no significant main effects due to …
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Description and Analysis of Factors That Generate Acceptance of Leadership within Selling Centers.
… consolidated within a procedural investigation model which forms the basis for the qualitative study. This investigation model describes the process of acceptance of leadership in selling centers. It also addresses the participants’ cognitive processes in a selling center to be managed which …
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Can virtual reality encourage repeat visitation? The mediating role of nostalgia
Submission original under an indefinite embargo labeled 'Open Access'. The submission was exported from vireo on 2023-12-04 without embargo terms