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Showing 1 to 1 of 1 for “"Softwarehaus"”.
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Strategiebildung im Softwaregeschäft : Entwurf eines integrierten, ressourcen- und kompetenzenbasierten Planungsprozesses
Many characteristics of the software business such as increasing-returns, market volatility or partnering are not sufficiently addressed by traditional market-oriented strategy concepts. Both theory and case studies show that only resource and competency orientation can be the basis for long-term …