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Showing 1 to 2 of 2 for “"Socialisation agents"”.

  1. Evaluating Saudi Arabian Fathers as Key Socialisation Agents in Children's Healthy Eating and The Implications for Healthy Food Marketing Policy Development

    … to explore the parental role in children’s food socialisation. Despite the current consumer socialisation literature demonstrating that parents are the most influential socialisation agent for children, little is known about the role fathers play in shaping and forming their children’s …

    oxford-brookes Repository record for Evaluating Saudi Arabian Fathers as Key Socialisation Agents in Children's Healthy Eating and The Implications for Healthy Food Marketing Policy Development (opens in a new tab)

  2. The influencing effect of socialization agents on male children's sportswear choice decisions: a study of 8-11 year old male reactions to mother versus peers.

    … exist on the influence of socialization agents on the reactions of young male consumers. Review of the literature also identifies that much is understood about female tweenagers but little is yet known about male tweenagers. The interpretive approach adopted explores the associations and …

    rgu Repository record for The influencing effect of socialization agents on male children's sportswear choice decisions: a study of 8-11 year old male reactions to mother versus peers. (opens in a new tab)