Global ETD Search

Investigating the Antecedents and Outcomes of B2B Firms’ Social CRM Capabilities in an Emerging Market

Cicekli, IlkeBournemouth University2024

… contribute to a firm-level capability of social customer relationship management (CRM) in the context of business-to-business (B2B) firms in emerging markets. With the rising utilisation of social media, B2B firms are recognising the need to adapt their CRM strategies and develop new …

bournemouth Repository record for Investigating the Antecedents and Outcomes of B2B Firms’ Social CRM Capabilities in an Emerging Market (opens in a new tab)

An investigation of the influence of social CRM on brand reputation and brand loyalty in developing country : evidence from the Nigerian telecoms industry

Hadidan, W2019

… and improving profitability. The internet and social media especially have enabled the flourishing of customer relationship management (CRM) practices. Business organisations can now incorporate the functionalities of the internet and social media into the traditional CRM systems to provide a …

salford Repository record for An investigation of the influence of social CRM on brand reputation and brand loyalty in developing country : evidence from the Nigerian telecoms industry (opens in a new tab)

Washington State School District Superintendent Use of Social Media for Public Relations and Communication

Tienhaara, Jonathan R

seattle-pac Repository record for Washington State School District Superintendent Use of Social Media for Public Relations and Communication (opens in a new tab)