Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 16 of 16 for “"Social media--Influence"”.
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Social media influence on evolving health care marketing communication
… were to (a) determine how much of an impact social media has on health communication (b) understand the evolving impact of social media effectiveness and (c) consumer preferences for health care communication. The author conducted both qualitative and quantitative research. This research …
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Mitigating foreign social media influence campaigns in U.S. elections
… and organizations across virtually every social media platform to manipulate the beliefs of real American voters. The goal of this manipulation was to elect then-candidate Donald J. Trump as the 45th President of the United States. This thesis performs a deep dive analysis into the IRA's …
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From likes to lives: understanding social media influence on health decisions
The rise of social media platforms like TikTok and Instagram has transformed how individuals seek, share, and evaluate health-related information. This research examines the persuasive impact of TikTok videos on decision-making regarding elective—but potentially risky—medical procedures such as …
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When Feeds Become “Facts”: Memory and Use of Misinformation from Social Media
This dissertation investigates how features of social media influence memory and use of misinformation. Across four experiments, participants read short posts based on an established general knowledge norm paradigm that varied in factual framing (accurate, neutral, misleading), item familiarity, …
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Leadership Approaches to International Mindedness in CAIS IBDP Boarding Schools
… also identifying challenges like workload and social media influence. The thesis concludes that effective leadership in IM involves professional development, community engagement, and integrating IM into the school's mission and values. Keywords: international mindedness, leadership, boarding …
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Predicting Audience Tweet Engagement
Social media has become the ubiquitous infrastructure through which the world is connected. It allows people to interact not only with family members and friends but also with prominent figures like movie stars, presidential candidates, and even royalty. These celebrities have immense presences on …
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Privacy Issues in Young Onset Colorectal Cancer Patients and Survivors
… identified specific privacy issues that influenced the way they disclosed or concealed information specific to their illness. There is a growing need for more research into the YOCC community due to the increase in diagnosis rates and their unique privacy concerns. Potential topics for …
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Reliving the past or nurturing the future? A heuristic narrative study on the experiences of former division I student-athletes now athletic advisors at NCAA DI U.S. institutions
… aiming to understand how their athletic past influences their advisory practices, with a focus on identity development and mentorship. The following research question and sub-questions guided the study: How does the personal experience of being a former student-athlete influence current …
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Entrepreneurship and Generation Z: the behavioural characteristics of Generation Z entrepreneurs in Wales
… behaviours of Generation Z and the social contexts surrounding the described entrepreneurial behaviours. It also investigates how Generation Z entrepreneurs’ perceptions of social contexts interplay with their described entrepreneurial behaviours. Data was collected through …
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Dynamics of prescriptivism and lexical borrowings in Contemporary French
… is often perceived as a source of negative influence on French. Terminological commissions working under the supervision of the Académie française and the Office québécois de la langue française are tasked to replace foreign words and expressions with French terminology that is mandatory in …
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The Nexus of Social Media Marketing Activities and Content on Visiting Intentions in the Jordanian Healthcare Sector: A Mixed-Method Approach
This study investigates the role of social media marketing activities (SMMAs) and content shared by physicians’ in influencing patients’ intentions to visit clinics and healthcare facilities in Jordanian, through a sequential mixed-method approach placed within the Stimulus-Organism-Response (SOR) …
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Three Essays on the influence of company Facebook and traditional channel activities on recruitment success
The appearance of web and online media has created a substantial change in the manner by which employers and applicants interact. The development of web 1.0 applications with one-way communication and the advancement of web 2.0 technologies with interactive components have extended the spectrum of …
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The influence of social media on organisational communication : a case study of the Public Relations Institute of Southern Africa
Submitted in fulfilment of the requirements for the degree: Masters in Management Sciences: Public Relations and Communication at the Durban University of Technology Faculty of Management Sciences Department of Public Relations Management, 2021.
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Exploring audience inclusion in Facebook and Twitter reporting among young university students in South Africa: The case of #FeesMustFall
Submitted in fulfillment of the requirement of the Degree Master of Journalism, Durban University of Technology, Durban, South Africa, 2021.
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A longitudinal sentiment analysis of the #FeesMustFall campaign on Twitter
Submitted in fulfillment of the requirements for the Degree of Masters of Information and Communications Technology, Durban University of Technology, Durban, South Africa, 2019.