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Showing 1 to 2 of 2 for “"Social media marketing activities"”.
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The Nexus of Social Media Marketing Activities and Content on Visiting Intentions in the Jordanian Healthcare Sector: A Mixed-Method Approach
This study investigates the role of social media marketing activities (SMMAs) and content shared by physicians’ in influencing patients’ intentions to visit clinics and healthcare facilities in Jordanian, through a sequential mixed-method approach placed within the Stimulus-Organism-Response (SOR) …