Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 20 of 33 for “"Social identification"”.
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University students’ ratings of social identification and expectations of achievement in higher education
… of achievement in Higher Education. The social psychological theory of Social Identity was the main context through which these elements were examined. The participants who took part in the qualitative or quantitative studies were undergraduate students studying either professional or …
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How does Olympic and biographical media coverage affect fan and social identification with Mo Farah?
… perceived his national identity to be. Keywords: Social identity, national identity, ethnic identity, nuanced national identity, media coverage, sport and Olympic media, Mo Farah.
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Social Identity Theory and Rebranding: The brand formerly known as Dunkin' Donuts
… Generation Z and Millennials through the lens of social identity theory. Factors studied include visual brand identification, brand loyalty, purchasing habits, and perception of brand equity. Forty-four (N=44) students participated in four focus groups looking at these variables. The findings …
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Three Studies Examining Nonprofessional Investors' Decision Making
… Among these developments is the growth of social media that allows anyone to post information upon which others may rely and the availability of DAs that assist decision makers in evaluating the quality of information reported by an organization. The purpose of this dissertation is to …
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Fellow Travellers: What do users trust on recommender websites? A case study of TripAdvisor.com
… as well as the technological aspects and social identification that meet on Web 2.0. It found that users do not trust the site implicitly, any more than they trust individual reviewers. Rather, they rely on themselves to use it along with other sources to overcome risk to make a decision. …
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The social cognitive approach to understanding consumers' engagement behavior in online brand communities in South Korea
This study aimed to extend research on social cognitive theory (SCT) to explain consumers' engagement behavior in online brand communities (OBCs). Recently, marketers exploited OBCs, a nontraditional form of marketing communication, to reach their target consumers. In the current study, the SCT …
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Predictors of Engagement in the Community Affected by HIV and AIDS
… psychological sense of community (PSOC) and social identification (SI), and their connections to two classes of motivations: community concern motivations (CCM) and esteem enhancement motivations (EEM). These constructs predicted two types of engagement in CAHA: AIDS activism and intentions …
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''We have the knitting circle, and they call it ‘stitch and bitch’... Is a male really going to want to stitch and bitch?'': Engaging Elderly Male Extra-Care Tenants in Social Activities
<b>Purpose:</b> Extra-care is a form of social housing that provides self-contained accommodation for ageing persons in an environment (schemes) intended to promote independent living and social engagement. Social Isolation becomes more prevalent with age and the risk for men is higher than women. …
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Norm Conformity and Social Identity In Collective Action Groups
… question receiving little prior attention in the social identity literature: how can groups effectively increase social identification among group members? Given the strong and positive relationship between identification and cooperation found in prior work, understanding the factors that increase …
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Exploring the Relationship Between Perceived Interpersonal Influence and Citizenship Behavior: The Mediating Roles of Social Identity and Team Member Exchange
<p>Social or interpersonal influence has been widely studied in both social and organizational psychology, however no research to date has examined how perceptions of one’s ability to influence their coworkers impacts work-related attitudes and behavior. Experimental work in lab settings provides …
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"Do you like my body?": an interpersonal approach to the growth of bikini competitors on YouTube
… popularity growth of bikini competitors on the social media outlet of YouTube. This content falls into the category of "fitspiration" content, otherwise known as fitness social media content that advocates for health and well-being. While fitspiration content has been shown to be damaging to the …
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I'M PART OF THE INGROUP, DOES IT MATTER? IMPACT OF SOCIAL IDENTITY ON MULTI-CHANNEL INFORMATION SYSTEMS EFFECTIVENESS
… and satisfaction at work.</p> <p>Drawing upon social identity theory, this study examined how work and nonwork activities performed in a technology-enabled environment affect an employee's social connectedness with fellow teammates. The three components of social identity (affective, …
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Telework and Organizational Citizenship Behaviors: The Underexplored Roles of Social Identity and Professional Isolation
… perceptions of professional isolation, and their identification with their work group and their organization. Individual differences in proactive personality and need to belong were also assessed. Hypotheses positioning professional isolation and identification as partial mediators of the …
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An exploration of students from the African diaspora negotiating academic literacies
… involved in a range of life experiences, social practices and institutional power relations. The study offers a complex reading of the student experience focusing on the negotiation of literacy practices. It presents non-traditional undergraduates as complex individuals with a range of …
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Everyday Discrimination: The Experiences of Hungarian Roma
… discrimination, the impacts of discrimination on social identification and behaviour, and their understanding of and responses to such experiences. My research is based on the analysis of 30 semi-structured interviews with Hungarian Roma, members of a strongly stigmatized ethnic group in Hungary. …
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The Effect of Demographic Group Congruence and Reporting Relationship Maturity on Trusting Behavior in Employee-Supervisor Dyads
Trust is a central aspect of social interaction, as the successful completion of tasks typically requires depending on others. Contemporary changes in the population structure and ways of working have resulted in both more diverse workforce and increased frequency of novel encounters between …
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Social media & sports: an evaluation of the influence of Twitter and mobile apps on brand-related consequences
… an emotional connection to the brand through social identification. A strong relationship between the sport team and its fans leads the fan to engage in behaviors that support the team (Fisher & Wakefield, 1998). Social media and mobile apps are changing the way marketers approach their …
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Share, like, tweet and cheer: an examination of social media usage and the NFL
… (NFL). The introduction and implementation of social media is granting fans unprecedented access to leagues, teams, and players. and providing sport marketers, athletes, and media members with the ability to communicate more effectively with fans. Despite the longevity and continued popularity …
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Minority opinion influence: the role of issue-involvement and similarity
Social influence in marketing has generally been conceptualized in terms of conformity, where the individual's attitudes and behaviour are influenced by real or imagined group pressure. This is a one-way influence process where the group (majority) influences the individual. This research extends …
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Alumni Characteristics that Predict Promoting and Donating to Alma Mater: Implications for Alumni Relations
… student academic involvement, student social involvement, alumni demographics, alumni social involvement, and alumni attitudinal measures with alumni supportive behaviors. A conceptual model was developed from previous research to predict alumni support. Canonical correlation was …
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