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Showing 1 to 2 of 2 for “"Social Responsibility Image"”.
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Examining the social responsibility image of countries: dimensions, limits and consequences
… the dimensions, limits and consequences of the social responsibility image of countries (SRIC). Specifically, it develops a scale for SRIC and demonstrates how this construct impacts nation brand attractiveness towards highly skilled resources. The research is rooted in place branding, corporate …
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The Influence of Consumer and Brand Social Responsibility on Brand Loyalty in Quick-Service Restaurants
Social responsibility and ethics have been shown to have a positive influence on consumer behavior, however the vast majority of related research has measured this relationship indirectly through scenario analysis of hypothetical firms rather than consumers' perceptions of real-world firms. This …