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Showing 1 to 2 of 2 for “"Social Media Performance"”.
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Social media performance of user generated content and its relationship with conspicuous consumption: through the lens of the expectation confirmation theory
… patterns of others that maintain a higher social status. This results in individuals ostentatiously displaying their consumption patterns in order to reinforce their social status. The advent of social media has provided individuals with a new platform on which to display their conspicuous …
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Boosting Three Dog Bakery’s Social Media Presence Through Short-Form Vertical Videos
… vertical video content can enhance the social media performance of Three Dog Bakery, a boutique pet store in Columbus, Georgia. As the bakery’s social media manager, I implemented a one-month video campaign using storytelling-based, behind-the-scenes videos featuring the owner and the …