Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 20 of 31 for “"Social Media Engagement"”.
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An investigation of antecedents to social media engagement behaviours
… beyond the purchase transaction through customer engagement marketing efforts (Harmeling et al., 2017), particularly as these contributions, which are the behavioural dimension of customer engagement, called customer engagement behaviour (CEB), influence the customer-brand relationship. This …
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Social media engagement among early adolescents: Motivational and adjustment correlates
Social media engagement has become a critical part of adolescent social interactions, making it important to examine individual differences in motivations for social media engagement as well as associated adjustment outcomes. Additionally, much of the extant research focuses on how much time …
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Mapping motivations for a Canadian leisure experience : impact of social media engagement
… Leisure Experience seeks to reveal the impact social media has on the leisure tourist experience in Canada. Desired experiences vary from generation to generation. How influential are informally generated images shared through modern day technology such as social media forums to the leisure …
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Examining the Impact of social media engagement on students’ motivation in MOOCs
… learning. The emergence, and widespread use of social media presents MOOC designers with opportunities to use social media to improve interactions. However, there are only few researches on how these engagements on social media affect learners’ motivation and retention in MOOCs. This research …
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Frame Setting and Social Media Engagement: Climate Change Communication on CNN and Fox News Facebook Pages
… focusing on CNN and Fox News posts and user engagement from 2017 to 2024. Using a Two-Layer Directional Climate Change Framing Model, which incorporates both generic and issue-specific frames along with attitudinal direction, the study analyzes 320 posts and 6,400 comments to examine how …
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The social media value framework: development and validation of a conceptual framework for social media engagement and value creation
As social media sites continue to dominate attention, consumers are overwhelmed with content, campaigns and information in today's virtual world. How do brands and marketers stand out and ensure that their social media communications result in value creation? Engagement and the intent to engage are …
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An Examination of Missing Person Social Media Engagement Through Data Mining and Experimentation: An Application of the Crisis and Emergency Risk Communication Model
… AMBER) criteria, law enforcement often utilize social media to crowdsource information to ultimately return the missing home. Therefore, guided by the crisis and emergency risk communication model (CERC; Reynolds & Seeger, 2005) and its recently clarified propositions (Miller et al., 2021), the …
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Social media engagement in a dedicated facebook channel : an analysis of relationships to emotional attachment, self-brand connection and brand commitment towards sports sponsoring brands
… of this research is to examine the formation of social media engagement and its relationship to emotional dynamics that underpin brand relationships between sport sponsors and their customers. The study focuses on two leading sport sponsors, and their respective use of social media (in this case …
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Digital and social media: the panacea of transformative engagement with young people; rhetoric or reality? Qualitative based research exploring police led digital and social media engagement with young people in Nottinghamshire
The disengagement of young people from community participation is a debate that pervades the literature and is a concern for UK policing whose strategic aim is to secure the efficient and effective engagement of young people in an operational landscape that is shaped by austerity. Digital and …
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A League of Their Own: an Exploration of Fandom, Identity, and Political Behavior
… political fandom as a dimension of political social identity, investigating its relationships with political participation, social media engagement, and affective polarization. Scholarship has long analyzed partisan and ideological beliefs through Social Identity Theory, but the growing …
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Facebooking for Feminism: Social Network Sites as Feminist Learning Spaces
Social media such as Facebook have become a significant space where social interactions increasingly take place. Within these spaces, users construct and engage with information that may facilitate social movements such as feminism. This study explored ways feminists learn, challenge, and reproduce …
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Impacto del modelo direct to consumer en la intención de recompra de consumidores peruanos de superfoods
… empezaron a surgir con nuevas empresas mediante este canal. Por lo que es importante poder conocer esos factores y beneficios que pueden contraer con el uso del modelo DTC en la intención de recompra, para que puedan ser de utilidad para las empresas, emprendedores y servicios para los …
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Kimono threads: unraveling ontologies, epistemologies, and ethics
… (or should not) wear kimono? Repeated protests, social media engagement, and boycotts have underscored the exigent nature of these divisive questions, particularly for those interested in fashion, aesthetics, and cultural exchange. This thesis presents an extended reflection on these themes in …
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Understanding Social Media Users' Perceptions of Trigger and Content Warnings
The prevalence of distressing content on social media raises concerns about users' mental well-being, prompting the use of trigger warnings (TW) and content warnings (CW). However, varying practices across platforms indicate a lack of clarity among users regarding these warnings. To gain insight …
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A Social Marketing Plan for the Children's Safety Center
… Arkansas. This thesis project includes a social marketing plan that aims to increase the overall awareness of the CSC and its new prevention programs used to decrease the number of child abuse victims in Northwest Arkansas. The social marketing plan also aims to create behavioral changes …
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Lecrae and the Differing Perceptions Among American Protestants of the Causes of Disparate Racial Experiences
… that the case study of Lecrae Moore’s public engagement regarding the Ferguson unrest suggests that Black Protestants and White evangelical Protestants applied different racial stratification beliefs to the issues of racial inequality and racialized incidents of violence in the 2010s, which …
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Distinct outside forces influencing firm outcomes: Social media and city crime
… face a multitude of external influences such as social, economic, and environmental factors. These outside forces have the capacity to instigate meaningful financial outcomes, emphasizing their importance for both the firms themselves and external stakeholders, namely, investors and regulatory …
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The Use of Social Media Platforms in Customer Relationship Management: An Analysis of Adidas.
This dissertation investigates the role of social media platforms in enhancing customer relationship management (CRM), with a specific focus on Adidas, one of the leading global sportswear brands. The research explores how Adidas utilises platforms such as Facebook, Twitter, Instagram, YouTube, and …
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The Impact of Technological Features in Social Media Platforms on Students' Academic Performance
<p>The ubiquitous existence of social media platforms has transformed the way people interact and communicate with each other. However, intensive social media usage has become a growing concern among students. This heavy usage can negatively impact their lives, including their academic performance. …
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