Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 16 of 16 for “"Social Media Discourse"”.
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Toxicity Within the Women's Sport Social Media Discourse
… prevalence of toxicity within the women’s sport social media (SM) discourse. Specifically, the study sought to uncover how toxicity manifested in online networks as well as the influence of this activity on the fan experience and their behaviours. Two theoretical frameworks were adopted to …
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“Tweet of the town:” synthesizing local and social media discourse on book bans
Submission original under an indefinite embargo labeled 'Open Access'. The submission was exported from vireo on 2025-10-20 without embargo terms
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A NOVEL THEORY OF SUPPORT IN SOCIAL MEDIA DISCOURSE (WITH ARTIFICIAL INTELLIGENCE AND LINGUISTICS ANALYSIS)
… and how they can support each other on social media. It explores their utilisation of novel salient high-frequency and diverse device-enabled discourse categories of purpose and content. The predominate analysis is from computing and artificial intelligence. It is with an aspiration for …
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The emergence of social media discourse among Ghanainan University Students: implications for the acquisition or academic literacy
… use of varied forms of the English language on social media. This study aimed at exploring, describing and explaining the linguistic features associated with the new communicative order – social media – and their communicative functions, vis-à-vis their impact on Ghanaian university students’ …
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Navigating in Turbulent Times: Using Social Media Discourse to Examine Small and Family-Owned Business Survival and Government Actions During The COVID-19 Crisis
… aspects of small and family-owned businesses do social media users discuss during the COVID-19 pandemic? and 2) What is the impact of major government announcements and policies on these discussions? The initial part of the study uncovered the diverse topics that emerged in social media …
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Making sense of media emotions around traffic reduction schemes: Low Traffic Neighbourhoods and School Streets in news and social media
This thesis provides an understanding of online media’s reception of urban traffic reduction schemes, examining a gap in the literature regarding the emotive media coverage and public social media discourse surrounding Low Traffic Neighbourhoods (LTNs) and School Streets in the UK. Moving beyond …
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Sons, husbands, and lovers: marriage, filial piety, and transgender men in Chinese media
… Looking at the relationship between Chinese media discourse on transgender before and after the formation and promulgation of the 2009 sex-change regulations suggests the construction of a legal, heteronormative transgender man, often at the cost of constituting other expressions of …
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Kimono threads: unraveling ontologies, epistemologies, and ethics
… (or should not) wear kimono? Repeated protests, social media engagement, and boycotts have underscored the exigent nature of these divisive questions, particularly for those interested in fashion, aesthetics, and cultural exchange. This thesis presents an extended reflection on these themes in …
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The Motherhood Contract: Mental Load, Moral Risk, and Gendered Care In Contemporary Parenting and Digital Culture
… cultural norms, structural barriers, and digital discourse. Despite increased awareness of shared parenting ideals, mothers predominantly bear the “mental load.” This study introduces the idea of a motherhood contract: implicit expectations that mothers are responsible for managing children’s …
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‘HOW CAN ONE BE THIS WICKED TO HIS OWN BROTHER?’ : AN APPRAISAL COMPARATIVE ANALYSIS OF TIKTOK AND FACEBOOK PARTICIPANTS' COMMENTS ON A REAL-LIFE VIDEO NARRATIVE
… of commenters’ evaluative attitudes across both social media platforms. The study adopts a Corpus-Assisted Discourse Analysis (CADA) approach to study 4,647 TikTok comments and 3,220 Facebook comments, as well as the attitudinal subsystem of appraisal framework to a selected dataset of 100 …
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'Friends', 'fans', and foes: Identity performance through responses to Facebook brand marketing
… of a relatively recently-emerging type of social media discourse, where individuals reply to marketing and advertising messages that appear within their Facebook news feeds. Unlike in consumer discourse such as product reviews, the primary purpose of this interaction appears to be social in …
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Humour as Negotiation: Digital Cultures of Friendly Political Humour on the Chinese Internet
… among the online public. With its creative discourse strategies to repurpose political language for entertainment, non-contentious humour has much less critical or subversive implications and wider impacts on everyday life. I argue that these much-neglected cases of humour are highly …
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Large-Scale Online Conversations About Public Health: Predicting Real-World Outcomes
Drug overdose remains one of the most severe public health challenges in the United States. Although online communities contain vast amounts of firsthand accounts, personal experiences, and peer-to-peer discussions about drug use, it is still unclear how these conversations can be analyzed to …
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An analytical tale of the social media discursive enactment of networked everyday resistance during the #feesmustfall social movement in South Africa
Social media are a space for discussions, debates and deliberations about personality, culture, society, and actual experiences of social actors in South Africa. They offer an unexpected opportunity for the broader consideration and inclusion of community members’ voices in governance decision …