Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 12 of 12 for “"Social Marketing Campaigns"”.
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Social Marketing Campaigns: A Public Health Tool in the Prevention of HIV/AIDS and Other Chronic Diseases
… and the following summary clearly defines a social marketing campaign, and also demonstrates its usefulness in engaging the target audience (particularly vulnerable populations) in beginning the steps towards behavior change that can help eliminate health disparities based on race, sexuality, …
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Investigating effective social marketing campaigns: the direct and indirect impacts of fear, challenge, and fear mixed with challenge appeals on help-seeking intentions
… to induce help-seeking behavioural intentions in social marketing context. The study seeks to evaluate the direct and indirect impact of fear, challenge and fear mixed with challenge on behavioural intentions via systematic mode and depth of information processing (SMIP/DP) and attitudes towards …
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Break free : building a critique of social marketing theory
… develops a critique of approaches to persuasive social change known as social marketing. The focus is on social marketing's theoretical underpinnings of social change, motivation and media effects, and how these influence the development and implementation of social change communications …
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Exploring avenues of fruit and vegetable promotion by Illinois farmers
This is an exploratory study investigating the marketing practices of Illinois farmers towards the promotion of specialty crop consumption. Previous literature on this topic encompassed information about fruit and vegetable social marketing campaigns that were conducted through farmers’ markets and …
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CLINICAL SERVICES PROVIDERS' BEHAVIORAL INTENTION TO PROVIDE THE INTRAUTERINE DEVICE (IUD) MEASURED BY THE THEORY OF REASONED ACTION
… in health information delivery, and develop social marketing campaigns to help women seeking family planning services become effective consumers of health information about IUDs.
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Exploring the socio-ecological barriers & facilitators to reducing meat consumption in Gugulethu, Western Cape
… (e.g., through subsidisation and incentives). Social marketing campaigns may be instrumental in shifting norms, with 'nudge' interventions providing cost-effective strategies to promote healthier choices. Lastly, individual interventions including awareness-creation and skills-development would …
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Reducing Sugary Drinks Among Young, School-Age Children: Formative Assessment of Print Materials for Parents
… been used previously as a means to strengthen social marketing campaigns, public health interventions and health education materials. The purpose of this study was to conduct a formative assessment of print materials for parents of young school-age children on the topic of sugar-sweetened …
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The perceived trustworthiness of electronic word of mouth (eWOM) on attitude towards dietary supplements, purchase intention and behaviour for dietary supplements amongst female adolescents in Saudi Arabia
Social networking sites (SNS) such as MySpace, Twitter and Facebook provide effective communication platforms that influence the purchase behaviour of brands for many age groups particularly adolescents. These platforms offer boards of online engagement by user-generated content to share, like and …
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Online social marketing: website factors in behavioural change
… that the Internet is a valuable channel for social marketing, and that practitioners need to rethink how they engage with target audiences online. However, there is little evidence that online social marketing interventions can significantly influence behaviours, while there are few …
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The effect of responsible tourism management practices on business performance in an emerging market
… have driven the growth in the field of corporate social responsibility (CSR). The tourism sector, however, despite being highly dependent on natural and human capital, has been slow to react to this trend. This paper investigates which factors influence the attitudes and perceptions of business …
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Utilizing Social Norms Theory to Delay the Sexual Debut of Early Adolescents: An Intervention Strategy
ABSTRACT UTILIZING SOCIAL NORMS THEORY TO DELAY THE SEXUAL DEBUT OF EARLY ADOLESCENTS: AN INTERVENTION STRATEGY Anna M. Gerard, MSW, LCSW Dr. Jeffrey Applegate, Ph.D. Background and Significance: Numerous programs have been developed in the last twenty years aimed at reducing the prevalence and …