Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 20 of 21 for “"Social Commerce"”.
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Social Commerce: A Framework for Fashion SMEs in Pakistan
… countries where the adoption and diffusion of e-commerce remains a challenge for consumers and fashion businesses because of the significant barriers facing the economy. This has led the small businesses to a new online business model "Social Commerce" which has stemmed from the integration of …
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Investigating boredom in social commerce: Definition, function, and consequences
… yet remains underexamined in the context of social commerce (s-commerce). This dissertation, comprising three studies (with studies 2 and 3 extending the first), aimed at comprehensively understanding the role of boredom in s-commerce and its implications for consumer behavior. The first …
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Redeem with Privacy (RwP): Privacy protection framework for Geo-social commerce
Geo-social networks (GSN) are online social networks where people interact based on their location and relationship. These applications have gained popularity due to their innovative features. However, there are numerous privacy risks of using GSNs. Users may expose their mobility history to …
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Factors Affecting Intentions to Use Social Commerce in Shopping for Fashion Products
… intentions to purchase fashion products through Social commerce. The current study adopted the technology acceptance model (TAM; Davis, 1989) to develop a theoretical framework. A total of 531 college students completed an online survey at a university. The sample was appropriate because …
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The origins and evolution of social commerce: enhancing e-commerce platforms with social features
… development and digital transformation, the social commerce model has quickly become the best strategy for delivering a superior shopping experience. Although the history and evolution of the model can be studied, the future of the model is uncertain and may become an even more complex and …
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The impact of culture on trust and purchase intention in social commerce shopping behaviour
Social commerce has evolved through the advancement of web 2.0 technologies, the significant rise of smartphone usage, and the increased popularity of social media platform usage such as social networking sites. Social networking sites have unique social sharing capabilities, which enable consumers …
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Investigating the factors that drive social commerce purchase intention amongst the millennials in South Africa
Social media has become fundamental to companies, as well as consumers. Its existence has produced new opportunities and introduced options like ‘social commerce' whereby consumers and firms can sell goods and services on social media platforms. Due to the evolution of marketing from 1.0 to 4.0, …
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MODELLING THE ANTECEDENTS THAT INFLUENCE BRAND INNOVATIVENESS, AGE AND PERSONAL INNOVATIVENESS IN SOCIAL COMMERCE SHOPPING BEHAVIOUR
… and Web 2.0 technologies, a new branch of e-commerce called social commerce has emerged (Hajli, 2013). This study explores the effects of personal innovativeness on the relationship between brand innovativeness and customer-based brand equity among South African social commerce users, aged …
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Business plan of an online social commerce platform for the middle-aged and the elderly in China
… thesis is a business plan for creating an online social commerce platform, Second Life, for the middle-aged and the elderly in China. There is a huge and growing middle-aged and elderly population in China. A large portion of this population faces some social and economic issues, such as …
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The Role of Knowledge Share, Satisfaction, Social Commerce Usage Experience on Smart Mobile Device User’s Purchase Intentions: Evidence from South Korean Consumers
… The results confirm that (1) consumers’ mobile commerce usage experience positively influences their usage experience with social commerce sites, their satisfaction toward social commerce sites, and their intentions to share knowledge; (2) usage experience with social commerce sites has a …
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An investigation of the use of social media for e-commerce amongst small businesses in Saudi Arabia
While the literature on e-commerce in Saudi Arabia covers the limitations of its adoption in the country, it does not identify and discuss the business phenomenon witnessed in recent times in Saudi Arabia. As businesses around the world have taken advantage of the power of social media by adopting …
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My pins are my dreams : Pinterest, collective daydreams, and the aspirational gap
… scrapbooks. Nowadays, a group of visually-driven social commerce sites like Pinterest.com provides a platform on which both businesses and consumer-collectors publish, collect, and circulate images en masse. This thesis examines historical scrapbooks as well as a variety of Pinterest collections …
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Las estrategias empresariales en la era informacional: caracterización de las PyMEs marplatenses que operan en la Web 2.0
… el comportamiento de las PyMEs en las redes sociales. Para ello, se elabora una clasificación de las estrategias de dichas empresas y se analiza la relación que éstas tienen respecto a los cambios en su organización empresarial. A su vez, se identifican los atributos y se propone una …
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Selektion der B2B-Absatzkanäle für erklärungsbedürftige technische Produkte in der deutschen Metall- und Elektroindustrie: Eine empirische Untersuchung
… sales channels consisting of personal sales, e-commerce, social commerce, m-commerce, t-commerce, meta-commerce, etc. are suitable for the sale of technical products requiring explanation in the German metal and electrical industry.
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The effect of social media marketing on brand awareness, engagement, and customer value in South Africa : a stimulus-response perspective
With the rise of internet penetration and social media fast becoming one of the most popular online activities, the emergence of social commerce (SC) has become one of the most significant opportunities for marketers and brands. With more consumers using SC to purchase goods and services, socialise …
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The effect of the acculturation process on consumers’ acceptance of e-commerce platforms
… thus, they are increasingly incorporating e-commerce, m-commerce and, more recently, social commerce platforms. But before businesses can benefit from the Internet and its global reach, they must understand the effect of culture on consumers’ acceptance of digital platforms, as cultural …
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Social Media Influencers on Consumer Behaviour: An exploratory study in the food industry in the Kingdom of Bahrain
Social media has become a defining feature of contemporary consumer culture where individuals frequently share videos, reviews, and recommendations across platforms such as Instagram, Snapchat, TikTok, and YouTube. These practices illustrate the growing significance of social commerce in which …
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The social nature of advertising design and screen-ad congruence effects on ad aesthetic appreciation in social media spaces
Submission original under an indefinite embargo labeled 'Open Access'. The submission was exported from vireo on 2023-09-01 without embargo terms
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