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Showing 1 to 2 of 2 for “"Social Buying"”.
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IT-Enabled Coordination In Electronic Markets: An Experimental Investigation Of The Effects Of Social Communication On Group Buyers
… theory under a specific economic market, group buying suited for interdependent tasks. An experimental simulation is created that tests the effects of different levels of communication and group size, and examines the results of buyer surplus and time to task completion as well as their …
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The Role of Sociocultural Factors in Saudi Consumers’ Attitudes Towards Social Media Advertising and Purchase Intentions within the Clothing Industry
Social media advertising (SMA) significantly influences consumer purchase behaviour in Saudi Arabia, particularly in the fashion industry. However, Saudi consumers’ attitudes towards fashion advertisements on social media are shaped by sociocultural factors, given the country’s deep-rooted cultural …