Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 10 of 10 for “"Small business marketing"”.
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Social capital and engagement in Nigerian small business marketing.
… social capital and engagement in Nigerian small business marketing. It examines how Nigerian small business owner-managers develop and use social capital in the network of relationships to overcome marketing constraints. Social capital can be viewed as a marketing asset available in network …
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Exploring the influence of market intelligence on the development of small business marketing capabilities
Small businesses that demonstrate marketing capabilities at higher levels of proficiency have been shown to display better performance characteristics. This applies just as readily for small agri-food firms in Northern Ireland, who operate in a concise domestic market and are exposed to intensified …
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Market orientation development in family owned small and medium enterprises
… Market Orientation development in family owned small and medium sized enterprises. The causes and means that may be instrumental in developing a Market Orientation were also evaluated using a case study approach. A paucity of knowledge was identified in this area of researching Market …
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The Role of the Marketing Interface in the Development of Libyan Small and Medium-sized Tourist Enterprises
… research study explores the significance of the marketing interface for small and medium-sized enterprises in the Libyan tourism industry. The choice of Libya as the context for this research is highly relevant for two reasons. First, no similar studies concerning Libya have been previously …
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An analysis of factors influencing the capital structure of small, medium and micro enterprises : a growth and survival perspective
Submitted in fulfilment of the requirements of the degree of Master of Accounting: Cost and Management Accounting, Durban University of Technology, Durban, South Africa. 2018.
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Determining the significant marketing mix elements influencing small retail businesses’ success in Durban Central
… of Master of Management Sciences specialising in Business Administration at the Durban University of Technology, Durban, South Africa, 2024.
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The marketing strategies used by emerging building contractors in Polokwane Municipality, Limpopo
… of the degree of Master of Management Sciences – Business Administration, Durban University of Technology, Durban, South Africa, 2020.
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Effectiveness of marketing strategies of tour operators in the promotion of small tourism enterprises in KwaZulu-Natal
Submitted in fulfilment of the requirements of the degree of Doctor of Philosophy in Management Sciences Specialising in Ecotourism and Environmental Management at the Durban University of Technology, Durban, South Africa, 2025.
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Factors influencing the growth of SMEs in Durban
… of the requirements of the degree of Masters in Business Administration, Durban University of Technology, Durban, South Africa, 2023.
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The use of social media drive during Covid-19 crisis by small, medium and micro enterprises in rural KwaZulu–Natal
… Doctor of Philosophy in Management Sciences (Business Administration), Durban University of Technology, Durban, South Africa, 2024.