Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 20 of 30 for “"Slogans"”.
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The usage of deixis in advertising slogans related to hair care /
… other vrious constraints, especially advertising slogans, which have to be short but memorable and evoke an emotional response from the reader. In order to make this happen smoothly, various linguistic techniques are used, such as deixis. Deixis is used to create a link between language and …
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Silent Control: The Ideological Construction in Xi’s Era and the Political Expression from Grassroots
… a reuse of Mao-era street banners and slogans. These artifacts are strategically embedded into the fabric of daily life with the ubiquity of commercial advertisements, forming an omnipresent semiotic web that envelops the daily life of the people. By broadcasting narratives of …
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O chyldren! Geue eare your duties to learne: The education of upper-class Englishwomen in late medieval and early modern England
… The sentiments of the twentieth-century slogans, ""if you've got it, flaunt it,"" and ""let the good times roll"" would not have seemed foreign to a fifteenth-century English aristocrat. These principles were adopted by those who moved into the upper classes of society."
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“Anglo-Saxons of the East”: Redefining Armenians in Early Twentieth Century America
… paternalistic aid campaigns and fundraiser slogans in the aftermath of the Armenian Genocide. To analyze The Armenians in America as a work to redefine the Armenian American identity, this paper turns to Jewish studies for inspiration. Jewish studies historiography boasts a highly developed …
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A study of rhetorical devices used in selected car advertisements in the Namibian newspaper
… arranged according to brand names. Similarly, slogans from the advertisements were placed next to each type of make or car they belonged to in a table. Forty car advertisements were selected for analysis of rhetorical strategy, language, and rhetorical structure. The selection of car …
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Jumpin’ Jacks : Social Marketing Campaign Aimed to Increase Awareness of Healthful Behavior in South Dakota Fourth Grade Students
… that featured the SDSU Jackrabbit mascot and slogans promoting FV intake and PA. The Jumpin' Jacks campaign included prominently displayed posters in common areas of the school, nutrition and physical activity lesson, and a visit from the Jackrabbit mascot. Results: In-depth interviews …
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The Oral Contraceptive Pill: An Analysis Of The Portrayal Of The Pill On Pharmaceutical Websites
… that website characteristics such as color, slogans, consumer incentives, images and videos are created in a strategic manner to show consumers about the positive and fail-proof aspects of the OCPs. Benefits such as pregnancy prevention, menstrual management and low amount of hormones took …
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Gli anglicismi nella comunicazione politica su Twitter
… key elements of political communication as slogans, titles and announcements, which also confirms the fact that Italian speakers attribute a highly stylistic and pragmatic value to English loans. Novelty, freshness and cosmopolitanism are then often considered to be more important than other …
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Evolving the Suburbs
… the Post-WWII housing boom capitalized, using slogans and advertisements meant to invoke the glory and strength of owning a home. They charged that a man was not truly a man until he owned his own home, and that this American Dream can be achieved for surprisingly low prices. Thus the home was …
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An Epidemiology of Big Data
… mainly relies on metaphors, buzzwords, and slogans that fail to provide information about big data's content, value, or purposes for existence (Burns, 2011). Bollier and Firestone (2010) even suggests "big data does not really exist in healthcare" (p. 29). While federal policymakers and …
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Library of wonder : the story of me, books, and libraries
… on our blackboard, we were spurred on by those slogans surrounding us. Soon, we forgot how to read books and we forgot the joy of reading. Unfortunately, most of the libraries in China were designed to represent the sanctity of knowledge and the dignity of the nation, a clear a symbol of …
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Trace and history: an investigation of Kurdish banner-making through contemporary art practice.
… to banner-making have absorbed traces of slogans written on banners for many different purposes over extended periods of time. The permitted appropriation of these backing-board palimpsests provides material for the development of an innovative genre of abstract painting, deploying …
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Sexualisation of the feminine in perfume advertisements on Vogue and her magazines from December 2017-December 2018: A semiotic and poststructural feminist approach
… Advertisers made use of sexist lexis, mostly as slogans and catchphrases to persuade, tempt and convince customers to buy perfume products. In general, it seems that in order to sell perfumes, perfume manufacturers and advertisers must sell sex and sexual appeal and not the perfume itself – at …
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A case study of bubble tea shops in an American college town: Value of the ‘transcensemantic’ in transcreative strategy for development of intercultural consumer experiences
… of an archive of primary data including logos, slogans, store interiors, and physical materials from these stores circa 2024. I analyze this archive through the lens of the transcreative, showcasing the “transcensemantic” use of Chinese characters and related symbolism. On the basis of this …
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Sarcasm in Paul's Letters
… presence of sarcasm in the letter’s “Corinthian slogans.” Work on Second Corinthians will focus on the relationship between sarcasm and asteismos, a self-deprecating form of irony that, in Paul, occurs significantly only in 2 Cor 10–13.
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The October Handshake of 1970: Making Sense of Canada's Recognition of the People's Republic of China
… when the Chinese were shouting anti-imperialist slogans during the Cultural Revolution, how could it be possible that Ottawa and Beijing wished to become friends? The central question this thesis poses and answers is why the two governments suddenly shifted positions at such a politically …
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The Contribution of Festivals to City Branding
… problems for festival identity and city brand slogans in Seoul and improved strategic governance of festivals emerged as a key priority. Strong leadership and stakeholders’ cooperation are needed to ensure consistent management of festival identity. Based on these findings, the research …
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Computational Approaches to Linguistic Creativity for Real World Applications
… have many of the qualities of successful slogans used for advertisement and 3) they are effective mnemonic devices when used as memory aids for second language learning.
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The Paradox of Transnational (Neo)Nationalism: Neo-nationalist Entanglements with Capital-"isms" in Modern Poland
… Islamophobic, anti-Semitic, and homophobic slogans. However, the dangerously “othering” nationalist ideologies expressed in Poland during this demonstration are far from unique. Over the past 20-30 years, eerily similar nationalist movements have simultaneously emerged across Eastern Europe …
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Policiamento comunitário na cidade de João Pessoa/ PB: realidade o mito?
… print and radio station; through advertising slogans and leaflets distributed in communities; in police cars that became visible with the engraving of the name "Police Solidarity"; in holding events such as small graduations military in neighborhoods where they are being deployed the UPS's …
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