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Showing 1 to 1 of 1 for “"Six-segments wheels"”.
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YouTube Influencers in Bangladesh: Analyzing Message Strategies of Sponsored Ads in Vlogs
… and message strategies in ads employing Taylor’s six-segment message strategy wheel, advertising appeals, and message formats. Results indicate that influencers' dominant vlog content is entertainment, as well as technology as prevalent brand characteristics in the study.</p> <p>Regarding the …