Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 2 of 2 for “"Situational Theory of Publics"”.
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The Spirit In The Law Podcast: Testing the Democratization and Audience Behavior of New Media Broadcasting
This project summary presents the details of a podcast project conducted from April to December of 2006. The project consisted of the creation of a new Internet-based audio interview show entitled Spirit In The Law. The interviews were delivered to listeners who requested the shows via the …
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TOWARD A MODEL OF STRATEGIC MANAGEMENT OF PUBLIC RELATIONS: SCENARIO BUILDING FROM A PUBLIC RELATIONS PERSPECTIVE
… relations can employ scenario building as part of strategic management. It examines the scenario-building process from a public relations' perspective and proposes a new model of scenario building. Scenario building is a strategic-planning technique that projects multiple future environmental …