Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 20 of 31 for “"Signaling theory"”.
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Discursive Diversity Strategy: Signaling Theory and Implications for Firm Value
Diversity is a multi-billion-dollar business. Dating back to the pre-Civil Rights era, what scholars now call discursive strategy–the language and meaning that shape phenomena–has shaped the diversity landscape. Over the past 75 years, we have witnessed a pattern of strategic maneuvering of the …
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Utilizing the Signaling Theory in order to enhance minority recruitment in law enforcement
… dissertation has been written utilizing the Signaling Theory, and determining what signals are sent to minority applicants, and how they are sent. Because the current research was limited in this area for law enforcement, a qualitative research approach was employed in order to understand the …
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Higher education association lobbying: grassroots outreach as a signal of constituent opinion
… to the tactic of membership mobilization using a signaling theory framework. Signaling theory explained why membership mobilization is an effective tactic because it signals to legislators that constituents care about an issue and could cause re-election consequences.
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Global versus local brands in South Africa: an empirical analysis of consumer perceptions
… process between global and local brands, the signaling theory was applied. The signaling theory is typically used to describe behaviour when multiple parties have access to different information – in this case it relates to consumers having access to the different signals sent out by both …
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Two Essays on Financial Economics
… three presents the paper entitled ""Dividend Signaling: Fact or Fiction?"". It tests dividend signaling hypothesis using U.S. stock market data. The paper re-explores the ""Bang-for-the-buck"" prediction of dividend signaling hypotheses, first identified by Bernheim and Wantz (1995), that the …
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Branding Beyond the Rainbow: An Exploration of Authentic Advertising for Gen-Z's LGBTQ+ Community
… an important subset of Gen-Z through the lens of signaling theory. This quantitative research among Gen-Z participants suggests that marketers should focus their messaging on LGBTQ+ representation, backed by corporate integrity and credibility through acts of corporate social activism with …
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The Funny Thing About Leadership
… the theoretical foundations of social exchange theory and signaling theory. It is posited that leader humor expression leads to greater degrees of follower trust by means of perceptions of trustworthiness. Therefore, it is hypothesized that trustworthiness mediates the relationship between …
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Causality and self-signaling in economic games
… of cognition such as those reflected in self-signaling theory may serve to explain how the seemingly irrational might sometimes be quite sensible. We elicit these behaviors using real-time multiplayer economic games and suggest mechanisms whereby players may incorporate the value of receiving …
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Utility Stock Splits: Signaling Motive Versus Liquidity Motive
… two traditional motives for splitting stock --signaling versus liquidity-marketability motives. Public electric utility firms provide a clean testing ground for these two non-mutually exclusive theories as liquidity/marketability hypothesis should dominate before the enactment of the EPACT …
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THE INFLUENCE OF ANGEL INVESTOR CHARACTERISTICS ON VENTURE CAPITALIST DECISION MAKING
… to venture capitalist involvement, I draw on signaling theory to explore whether certain characteristics of affiliated angel investors can influence the judgment of venture capitalists. Taking a multi-study approach, I explore this effect through the sequential evaluative process. In study …
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The Effects of Certification Cobrand and Price on Consumers' Product Evaluations and Purchase Intentions
… important attributes of the products. Drawing on signaling theory, certification cobrand strategy is the presence of a certification brand from a third party certification agency along with the primary brand on the products. Acquiring certification is an upfront and continuing cost to marketers. …
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Attracting women to STEM programs: the influence of goal-orientations and the use of gendered wording in recruitment materials
… organization appears as a potential employer (signaling theory; Rynes, Bretz, & Gerhart, 1991). Some signals received during recruitment can indicate that social-based inequalities and hierarchies may exist (social dominance theory; Sidanius & Pratto, 1999). It is possible that women might …
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"Nice ink, man": a biocultural, mixed methods approach to tattooing as costly honest signaling among southern women
… enhanced by tattooing, but that an evolutionary signaling theory of tattooing requires incorporation of cultural models. Tattoos may not indicate better health in an environment where tattoos come with numerous preconceptions.
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Market reaction to announcements of dividend increases : is it weakening with time?
… dividend increase. Consequently, the agency and signaling theories suggest that investors may react positively to dividend increases when cash flows are high. Several observations are obtained from this study. First, investor reaction to dividend increases seems to have weakened over time. …
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Predicting the Presence of Chief Marketing Officers (CMOs) on Top Management Teams and the Moderating Influence of CMO Presence on the Relationship Between Firm Visibility, Market Power, and Industry Orientation and Firm Performance
… address these issues. First, using institutional theory I empirically examined the conditions of firm visibility, firm market power, and industry orientation to predict CMO presence / absence on a firm’s TMT. Second, using signaling theory I examined the same conditions under which CMO presence / …
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INVESTIGATING THE DETERMINANTS AND ENDOGENOUS INFLUENCES OF ENVIRONMENTAL REPUTATION
… five well-established theories: the costly signaling theory, the resource-based view of firm, the Porter’s eco-efficiency perspective, the social identity theory, and the third-person effect theory. A sample of 271 companies was drawn from the 500 largest U.S. public companies listed in the …
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Molecular design interactions : material synthesis for human interaction with fluids
… A design language and vocabulary, drawing from signaling theory and molecular associations, offer designers a method with which to translate sensor-display output into meaningful experience designs for human perception. The design space showcases techniques for how the Organic Primitives can …
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Destination Branding as an Informational Signal and its Influence on Satisfaction and Loyalty in the Leisure Tourism Market
… brand model is based on relationship marketing theory, signaling theory, and brand equity theory. The model proposed four major hypotheses: 1) destination branding has a direct positive influence on tourist loyalty; 2) destination branding has an indirect positive influence on tourist loyalty …
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Innovation Focused Strategy and Earnings Management
… in determining market returns and value. Signaling theory suggests that firms send information or signals to the market regarding their future performance (Hao and Yao 2010). While earnings are important signals of firm value, innovative firms may transmit other information that is more …
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PERSUASION IN REWARD-BASED CROWDFUNDING: THE ROLE OF VISUAL IMAGE
… and visual self-presentation? Drawing upon the signaling theory, Study 1 identifies visual signals captured from the main images of all existing restaurant reward-based CF projects on Kickstarter using Google Vision API and conducts a series of hierarchical clustering analyses using KH coder. …
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