Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 14 of 14 for “"Shopping behaviour"”.
-
The impact of culture on trust and purchase intention in social commerce shopping behaviour
… research products and services and make informed shopping decisions based on the trust developed in their online community. Brands acknowledge the importance of building and gaining consumer trust, because trust is a significant determinant for successful online transactions. Trust is equally …
-
MODELLING THE ANTECEDENTS THAT INFLUENCE BRAND INNOVATIVENESS, AGE AND PERSONAL INNOVATIVENESS IN SOCIAL COMMERCE SHOPPING BEHAVIOUR
… study aim to find insight regarding purchasing behaviours on local brands by active South African social users. Respondents who formed part of this investigation filled in an online survey to determine the factors that influence the decision to purchase a local brand. The results of the data was …
-
Service quality, national differences, and shopping behaviour at airport commercial area : the case of Keflavik International Airport
… a deeper understanding of what factors influence shopping. The purpose of this study is threefold. First to determine which service quality factors have an effect on overall satisfaction, both with food and beverage, and duty-free offering. Second, to examine whether national culture has an effect …
-
Apparel Mass Customization: Exploring Canadian Consumer Attitudes
… segmentation of gender, social tendency and shopping behaviour. The study uses mixed method approach. This includes both interview and questionnaire, with 13 adult Canadian consumers, and 11 industry experts from Canada and abroad. The findings are discussed in light of their relevance to …
-
Spatial competition and nonlinear responses in marketing
… to explore how "power retailers" affect grocery shopping behaviour, and, consequently, market share. Power retailers are very large retail outlets that compete primarily on price, and are known variously as warehouse clubs, category killers, and superstores. The model shows that consideration of …
-
Consumer behaviour in online shopping - understanding the role of regulatory focus.
The behaviour of consumers on the Internet is increasingly a focus of marketing research. In particular, consumers behaviour in online shopping, from adoption motivation to post-usage behaviour, has become a major focus of research in the field of marketing, especially within consumer behaviour. …
-
Consumer Reaction to Food and Health. A longitudinal study of U. K. consumer behaviour and attitudes towards health, with particular reference to food purchasing and consumption habits, product quality, nutritional composition, ingredients and production methods.
… from the consumer. This thesis examines consumer behaviour and attitudes towards food, with particular reference to the health aspects of food issues. It describes a programme of qualitative and quantitative research - group discussions, personal interviews and postal questionnaires. The programme …
-
The Online Shopping Acceptance Model
E-commerce in general, and online shopping in particular, are becoming popular ways of utilizing the Internet throughout the world. Social media is also becoming a widespread tool, not only for interaction with others but also for marketing. Despite this trend, there is a dearth of knowledge about …
-
Understanding the influence of individual behaviour and social networks in sustainability transitions.
A behaviour change towards sustainable food purchasing behaviour is crucially necessary for the survival of the planet. This thesis applied a mixed method approach, combining results from a cross-sectional online survey (N=474), a lab experiment (N=134) and an agent-based model (ABM) to explore how …
-
Motivational drivers for mobile shopping adoption: an empirical study of the Chinese Generation Y consumers
… people’s lives, notably in the way they conduct shopping. This study investigates mobile shopping behaviour in China, focusing on Generation Y, for the following two reasons:（ 1） Research on consumers’ behavioural intention in adopting mobile shopping has been carried out previously, yet the …
-
Návrh zefektivnění činnosti maloobchodní sítě
Diplomová práce se zabývá tvorbou návrhu zefektivnění činnosti maloobchodní sítě potravin. Cílem práce je navržení změn ve strategii regionální maloobchodní sítě, které by měly vést ke zvýšení její konkurenceschopnosti. Navržené změny vycházejí především z pozorování vybraných prodejen, neboť …
-
Modelo estratégico de comercio electrónico para sector marroquinero del Barrio Restrepo, Bogotá
El acercamiento de gran parte de las empresas al mundo digital es limitado, esto se debe principalmente al desconocimiento de las herramientas a las que estas pueden acceder. La falta de información dificulta el progreso de las empresas, condicionándolas a utilizar otros medios de comunicación …