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Showing 1 to 2 of 2 for “"Sex role in advertising"”.
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Portrayals of Power: A Content Analysis of Gender Dominance in Magazine Advertisements
Advertisers use sexual imagery to attract attention to their messages and to demonstrate the "outcomes" of buying and using the brand. In addition to receiving information about a product, we subconsciously process the entire advertisement. Vicarious learning emphasizes that individuals not only …
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Gender effects of sexual humor in advertising
Since our early days of childhood, we have often heard "No two people are alike." We look, sound and act differently from each other. Common sense would tell us that different stimuli would effect us, for lack of better terminology, differently. Humor has its own differing effects. Whereas some …