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Showing 1 to 1 of 1 for “"Service industries -- Marketing."”.

  1. CONSUMER SATISFACTION WITH A NEW, HIGH CONTACT SERVICE: AN ASSESSMENT OF COMPETING MODELS IN A NEW CONTEXT.

    GARLAND, BARBARA CAROLYN.The University of Arizona.1983

    … within the context of a high contact service, the disconfirmation of expectations theory and the value-percent disparity theory. In addition, it examined the strength of these theories when a new construct dealing with role performance was added. This service is a librarian-assisted, …

    arizona-thes Repository record