Global ETD Search
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Showing 1 to 4 of 4 for “"Service branding"”.
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Exploring the employees’ perspective on service branding
… how employees can help their organization build service brands. For service brands, employees play a big role in communicating the brand meaning and the brand values to the customers. Based on the employee-customer interaction, customers form attitudes about the brand and thus decide to choose …
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Defining Acceptable Colour Tolerances for Identity Branding in Natural Viewing Conditions
… graphical representations. The National Health Service branding was used as a test case borne out of a need to resolve differences between contracted suppliers of brand graphics. Psychophysical evaluation of colour coded navigation used to facilitate wayfinding in hospitals under the varying …
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The Narrated Brand: An Exploration into how Employee Narratives Construct the Brand of a Large Service Organisation
… marketing. Views linked to relational marketing, service-dominant logic, and experiential marketing represent some of the main paradigm shifts in marketing which challenge the traditional transactional view. Within these theoretical shifts the term 'brand', already ubiquitous due to its long …