Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 9 of 9 for “"Service brand"”.
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Service brand identity: definition, measurement, dimensionality and influence on brand performance
Creating and maintaining brand identity is regarded as a formative brand building step with the benefits contributing to the creation of valuable brands. Consequently, research that provides brand identity management insights has the potential to be of considerable academic and managerial interest. …
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Brand associations in the tradeshow industry: An application of the service brand preference model
… and there are many tips and benefits for branding the exhibiting companies at the tradeshows. However, there are limited resources of branding the tradeshow itself from the organizer's perspective; The purpose of this study was to examine the applicable brand preference model in the …
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The Impact of Brand Equity on Luxury Horizontal Brand Extension
… industry reveals that many companies are using brand extension strategies to leverage their assets among competitors. Despite the popularity of the luxury brand extensions, limited research has been conducted to determine its effectiveness. This study proposed the framework that has merit in …
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Brand as an Indicator of Rate Potential
… that guests are willing to pay more for a full-service hotel than a select-service hotel because of the difference in amenities. Brand, however, has not been studied as an indicator of rate potential for these select service hotels in respect to their relationship with their parent brand. …
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Biochemical basis for differential leaf senescence of two maize hybrids
… on two maize hybrids (B73 x Mo17 and Farm Service brand 854) which are known to have different rates of natural- and ear-removal-induced leaf senescence. Changes in activities and relative amounts of PEPCase and RuBPCase (by SDS-PAGE and Western Blot), soluble protein, Chl, specific leaf …
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Kultūrinių skirtumų įtaka e-komercijos strategijų formavimui /
… main driving factors were outlined: technology, service, brand and market. Everyone of them is necessary when forming e-commerce strategy. Analysed sources suggest choosing one of these factors as main and keeping other as less important, but necessary components in formulation of e-commerce …
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Exploring the employees’ perspective on service branding
… how employees can help their organization build service brands. For service brands, employees play a big role in communicating the brand meaning and the brand values to the customers. Based on the employee-customer interaction, customers form attitudes about the brand and thus decide to choose …
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Modelo de servicio al cliente: un análisis desde la perspectiva de la brecha en la calidad del servicio
El presente estudio aborda el problema del servicio al cliente en la oficina Calle 13 del banco Colpatria. Tiene como propósito analizar la brecha en la calidad del servicio ofrecido al cliente por el banco Colpatria a partir de la aplicación de una encuesta diagnóstico, gracias a la cual se …