Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 20 of 23 for “"Service Marketing"”.
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Leveraging the service marketing mix to reduce price sensitivity in product-centric B2B firms across Europe
… de mestrado explora a utilização da lógica do marketing de serviços para reduzir a sensibilidade ao preço entre as Pequenas e Médias Empresas (PMEs) multiculturais na Europa, da indústria de construção pré-fabricada, tanto em clientes como em fornecedores. A dissertação apresenta um quadro …
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A service marketing approach to recruiting students in German private universities :exploratory thesis of student expectations and experiences
… The developed conceptual recruitment and marketing model will support recruitment strategies at private universities. The study derives important implications for strategic marketing and management activities and student satisfac-tion management of higher education institutions in Germany. …
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The influence of service marketing mix and umrah service quality on customer satisfaction and customer loyalty towards umrah travel agents in Malaysia
… selling and offering similar products and services. As a result, Umrah providers must compete to survive in this industry, as there are currently so many competitors. They need to focus on customers’ special needs and preferences to maintain and retain the long-term relationship. Thus, the …
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The influence of critical service incidents in a health and fitness club environment: exploring buyer and seller relationship perspectives.
The study of critical service incidents has been extensively investigated in service marketing, however, very little attention has been paid to the role that these incidents have in the building, development and maintenance of marketing relationships. This thesis sought to address the deficiency in …
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Customer-to-customer co-creation of value in the context of festivals.
… gained considerable attention within the service marketing discipline. The Service-Dominant (S-D) and the Customer-Dominant (C-D) logic in marketing in particular emphasise the active role of customers in the co-creation of value. But further theoretical insights are needed into the …
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An exploration of the characteristics of co-creation in the B2B service business
The emergence of the service economy challenges companies to understand co-creation, as this seems to be a central notion in service marketing and management, service design and service innovation. Additionally, businesses are increasingly interested in developing service operations together with …
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Measuring customer involvement in new service developments
Service marketing managers are being required to develop new services that succeed in the market and are valuable for customers. Services Marketing literature therefore stresses the need to innovate with customers and to integrate their view into the new service developed. However, consensus about …
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Gamification - Motivations & effects
… or otherwise beneficial outcomes of the system, service or activity. Although the idea of gamification has been enormously popular over the last couple years, there has remained a dearth of conceptually refined understanding of the phenomenon, as well as a gap in the empirical evidence offered to …
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An investigation into the nature, determinants, and dynamics of service quality expectations
… basis of a review of the substantive quality and service marketing literature current knowledge regarding service quality expectations was found either absent or deficient. The phenomenon is of increasing importance to both marketing researchers and management and was therefore judged worthy of …
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Service quality in nursing homes. A construct, measurement and performance model to increase client focus.
… The aim of this study is to provide a service quality construct for nursing homes to increase client focus and satisfaction. The research is underpinned by the service quality literature. It utilises the SERVQUAL construct to explore the nature of service quality in nursing homes …
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Selling services by creating trust. An empirical study in the German Trade fair Market
Although trade fairs are one of the most used marketing tools in business-to-business marketing, they are not well researched. Due to its geographical location and its economic importance, the German trade fair market is considered one of the most, if not the most important, exhibition place …
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Marketing strategy and new product development in the UK credit card industry
The development of new products in today's marketing environment is generally accepted as a requirement for the continual growth and prosperity of organisations. The literature is consequently rich with information on the development of various aspects of good products. In the case of service …
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Competency-Based Curriculum for a Master's Program in Service Science, Management and Engineering (SSME): An Online Delphi Study
… for an interdisciplinary master's program in Service Science, Management and Engineering (SSME). Specifically, the objective was to ascertain the competencies and courses that are relevant for developing a competency model for a service scientist and a curriculum blueprint for SSME. The study …
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An experimental inquiry into the effects of the amount of information, attributed source of the information and situational context on perceived risk in the selection of an attorney
… information and perceived risk in a professional service setting. Perceived risk theory, the dichotomy of goods and services, and factors unique to professional services are discussed relevant to consumer choice. Hypotheses stemming from the literature are offered relating to the perception of …
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Service Variation Model in Customer Relationships
… customer relationships across different types of services and it contributes the existing knowledge of service marketing in three main ways. First, it identifies and brings together a coherent and exhaustive set of drivers that can explain repeat purchase behaviours. Second, it identifies the …
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The Journey from Supplier to End Customer: Exploring the Dynamics of Supply Chain and Distribution Channels in the Hospitality Industry
… on suppliers to provide the necessary goods and services to operate effectively, while suppliers rely on retailers to buy and market their products. With intense competition in the industry, effective supplier selection has become a critical asset for companies. Traditional supply chain …
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The Role of Psychological Distance in Influencing Consumer’s Future Behavioural Intention in A Digital Service Encounter: A Cross-National Investigation of Motor Insurance – UK And Nigeria
… has brought about profound changes in service settings, prompting a central focus in contemporary service marketing literature on understanding how technology reshapes service encounters and interactions. This digital transformation in the financial services sector has driven firms to …
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Sensory brand experience: conceptualisation, measurement, and impact on performance outcomes
… review of the literature including experiential marketing, sensory marketing, service marketing, atmospherics and branding literature, this research develops a conceptual framework to study the factors influencing sensory brand experience and to determine how that, in turn, contributes to the …
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Customer feedback systems in tourism : a study of interdependent services of German travel agencies, tour operations and airlines
A high level of service quality is being widely acknowledged among German tourism marketers as the strategy to survive in an increasingly competitive market. In tourism many independent suppliers contribute to the tourist experience. This concept is critical to the industry as poor performance …
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O marketing de serviços em Portugal : a orientação para o cliente e a noção de serviço na cultura organizacional das PME
… estabelecer uma relação entre cultura, pessoas, marketing e fornecimento de serviços. Uma forte cultura de serviços pode contribuir para o sucesso de uma empresa ao estar associada, entre outros fatores, ao aumento de produtividade, maior taxa de retenção dos funcionário e a uma moral mais …
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