Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 19 of 19 for “"Service Dominant Logic"”.
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The value co-creation crossroad of service-dominant logic and network theory
… of two growing streams of marketing thought, service-dominant logic and network theory. At this crossroad, a framework for value co-creation is presented, which suggests that service is the underlying basis of all exchange and that the service recipient (e.g., customer) ultimately derives and …
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An Empirical Examination of Service Dominant Logic: The Theory of the Network
… advantage. In response to this concern a new dominant logic for marketing called service-dominant logic (S-D Logic) has been proposed. However, not all scholars are supportive of S-D Logic. Still nescient, S-D Logic lacks a theoretic model, operationalized constructs, and relationships between …
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Institutional factors in the innovation of market ecosystems: A service-dominant logic perspective
… drawing on institutional theory within a service-dominant logic perspective, this thesis examines markets as complex systems, comprising multiple elements beyond just firms, products, customers, value chains, and industries. The thesis comprises four discrete but intellectually-related …
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Disruption to Destruction: Exploring the Effects of Digital Disruption on the Value Creation Processes within the Field of Fashion through the lens of Service Dominant Logic
… this ecosystem. Building upon contemporary service dominant logic (SDL) literature on service ecosystems, as well as the composition of value codestruction, this thesis zooms into the empirical context of the global fashion industry. To capture the complexity of individual and group …
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The Healers Boon: How Patients and Providers Find Value
… operating, in part, with an outdated managerial logic. Marketing theory is poised to offer an alternative approach enabling healthcare to refine its service techniques. By transforming the obsolete philosophy of standardized care and mass application to one of personalized care and stewardship, …
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Identifying the Processes of Value Co-Creation
… of value co-creation from the perspective of Service-Dominant Logic (S-D) of Marketing. Using an interpretive strategy and case study method, this study responds to the call for empirical treatment of Service-Dominant Logic conceptualization. This is done by answering the question “how does …
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An Exploration of the technology enhanced tourist experience.
… has recognised these paradigm shifts within the service-dominant logic and the services marketing and management discipline, a holistic understanding of this phenomenon is still missing to date. This doctoral study therefore aims to explore how the tourist experience can be enhanced by ICTs …
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The Narrated Brand: An Exploration into how Employee Narratives Construct the Brand of a Large Service Organisation
… marketing. Views linked to relational marketing, service-dominant logic, and experiential marketing represent some of the main paradigm shifts in marketing which challenge the traditional transactional view. Within these theoretical shifts the term 'brand', already ubiquitous due to its long …
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Understanding account management in professional services relationships. Conceptualising a value framework of account management from client and professional perspective in the audit, tax and management consultancy industry.
… centre stage in the delivery of professional services and the role of account management has received little research attention. This thesis concerns the value of account management in professional service relationships in the audit, tax and management consultancy industry, contextualising the …
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Brand Community: Expertise heterogeneity and behavioural intentions
… By using the concepts of resources from the Service Dominant Logic of Marketing, heterogeneity from Organizational Behavior literature, and cultural lens from Consumer Culture Theory, this dissertation considers both individual and collective interaction in order to demonstrate the relation …
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Dynamics and valence of actor engagement
In the increasingly networked service networks, actors continually interact and engage with one another to craft their value propositions, co-create their service experience, and contribute to the formation of system institutions. This thesis is comprised of three papers which study different …
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Co-Creation in unternehmerischen Entscheidungsprozessen in den Bereichen Marke, Marketing und Innovation im Privatkundengeschäft von Kreditinstituten
… numerous sources of tension in the financial services segment. Competitive advantages no longer seem possible given the interchangeability of intangible financial products. Previously product-focused value chains and the marketing strategies derived from them have to undergo a fundamental …
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The Synergy Spark: How Nigerian SMEs and Banks are igniting mutual growth through value co-creation – an SMEs perspective
Recent developments within the service-dominant logic (SDL) paradigm underscore the centrality of value co-creation in advancing service excellence and fostering enduring customer loyalty. For financial institutions particularly commercial banks operating within Nigeria’s dynamic economic …
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A Theory of Viral Growth of Social Networking Sites
… systems designed to provide digital content services specifically for social network sites (SNS), continue to develop through a rapid combination of components forming a service ecology that is much more than a single tool or service. These SNS have experienced tremendously rapid growth rates …
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Realising Value: Study-Related Support-Seeking Experiences
The idea of ‘exchange’ in Service Dominant Logic’s (S-D logic) Foundational Premise (FP) 1 (service is ‘exchanged’ for service) has retained the residual transactional concept from Goods Dominant Logic (G-D logic) as the basis of understanding of service in S-D logic. This has limited the …
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Customer experience as an antecedent to market orientation: a mixed methods study of postgraduate students
… this study were the ResourceBased View and the Service-Dominant Logic theory. A cyclical relationship between Market Orientation and Customer Experience was proposed, with the nexus of this relationship being the concept of co-creation. A mixed methods convergent design approach was applied to …
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The effectiveness of customer engagement in co-creation: the moderating role of customer personality traits
… Thus, drawing on social exchange theory and service-dominant logic, a conceptual framework for this study is built and seeks to explain how engaging customers in the co-creation process can affect new product success. The inquiry extends to examine the impact of customer personality traits …
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Service Innovation in Manufacturing: Co-Creating Value in the UK Defence Industry through Partnering
This research examines service innovation in a large-scale manufacturing firm. It explores how co-creation, a foundational premise of the emerging field of service science, is operationalised as a competitive strategy. Globally, manufacturing firms, including those in the defence sector resistant …