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Showing 1 to 1 of 1 for “"Sensory signature"”.
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Meaning Transfer in a Cobranding Context: The Role of the Sensory Signature
… an impression in the mind of the consumer. A “sensory signature,” which is a unique sensory aspect of a brand, is a storehouse of brand-related information that distinguishes a brand from its competing brands. In this thesis the sensory signature of brand, because of its unique nature, is …