Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 9 of 9 for “"Self-congruence"”.
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CUSTOMERS' EMOTIONAL AND COPING RESPONSES TO SERVICE FAILURES: THE ROLE OF SELF-CONGRUENCE
… recovery strategies. From a perspective of self-congruence theory, this dissertation contributes to the extant literature by investigating why customers experience distinct negative emotions - basic emotions (e.g., anger) and self-conscious emotions (e.g., shame) - in the context of service …
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Direct versus vicarious experiencing in a primarily nonverbal personal growth group microlab
… and a control group experience and measures of self-actualization (I scale of the Personal Orientation Inventory) and self-congruence (DOM differences and LOV differences on the Interpersonal Check List).Prior to the group experiences, the sample of 75 subjects was divided into three groups of …
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Creating Brand Equity in Myanmar Private Higher Education Sector
… facilities, staff behaviour and customer ideal self-congruence - have an impact on student satisfaction and brand loyalty. It is revealed that in the creation of customer-based brand equity, student satisfaction has the highest impact on Myanmar’s private higher education. Brand image is the …
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College Involvement and Leadership Development in Higher Education: The Role of Race/ethnicity, Sex, and Mentoring Relationships
… across each value of SCM (i.e., Consciousness of Self, Congruence, Commitment, Collaboration, Common Purpose, Controversy with Civility, Citizenship). Mentoring relationships with faculty consistently had a unique and independent effect on leadership development across ail values of SCM, even …
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To what extent does self-image affect brand preference when shopping for fast moving consumer goods (FMCG's)?: a study of the yellow fats category.
… deal of research investigating the affect of self-image on brand preference. While previous research has found that self-image does affect brand preference, much of this research has focused on high value and high involvement products. There is a significant gap in the literature, identified …
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The Social Change Model Of Leadership Development: Differences In Leadership Development By Levels Of Student Involvement With Various University Student Groups
… within several student groups as measured by self-reported scores on the Multi-Institutional Study of Leadership instrument. The basic research question was: Were there significant differences between student scores on the Multi-Institutional Study of Leadership instrument by student …
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Exploring Resident Assistants' Demonstration of Socially Responsible Leadership
… controversy with civility, consciousness of self, congruence, and commitment), was created to help educate college students by focusing on positive social change through leadership. Given the lack of research examining leadership outcomes from serving in the RA position, this quantitative …
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An Examination of Effects of Self-Concept, Destination Personality, and SC-DP Congruence on Tourist Behavior
… & Mansfeld, 1999). Destination personality, self-concept, and congruence between self-concept and destination personality (SC-DP congruence) are among the factors that are believed to influence tourist behavior. However, little research has been undertaken to understand the impact of these …
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A cross cultural study of consumer-based global brand equity in the restaurant industry
… and reliable: Brand Trust, Perceived Quality, Self-Congruence, Brand Awareness, Brand Association, and Brand Identification. Compared to previous research, the inclusion of cultural values and the other brand equity dimensions in this study enables a more thorough investigation of the concept …