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Showing 1 to 20 of 43 for “"Sciences économiques & de gestion"”.

  1. Market Dynamics in the Financial Industry - Essays on Interdependence and Market Timing

    … the subsequent sovereign crisis are painful reminders of how the standards of financial markets are profoundly challenged in times of crisis. The main lesson is that the structural changes and the increased risk of shock transmissions require a more accurate risk assessment that captures the …

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  2. Measuring Individual Brand Image Perceptions and Brand Reputation using Associative Networks: Theory and Implications for Consumer Goods

    … the market more effectively, as well as to demonstrate brand image impairment. Carried out using surveys and experimental designs, this dissertation is positioned as part of the research stream on the use of associative networks in marketing, and particularly consumer mapping. Firstly, this …

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  3. Analyse de l’intégration de produits dérivés dans un référentiel rendement-risque

    We present a model which aims at integrating derivatives into a portfolio management tool, taking into account the first four moments of the distributions of the assets it analyzes. We propose a new approach by regarding any optional asset as a portfolio made up of four basic assets which …

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  4. Entrepreneurial Resource Mobilisation Strategies in Uncertain Contexts: the Case of Waste Collection Entrepreneurs in Ouagadougou, Burkina Faso

    … in Africa is fascinating by its diversity, yet underexplored. Faced with the continent's sustainable challenges, the doctoral research attempts to understand how Sub-Saharan African entrepreneurs access resources in an uncertain context, the types of strategy they apply, and the success or failure …

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  5. La vie boursière du premier fond de placement en Europe : Robeco, 1933-2010.

    Si les fonds communs de placement sont devenus au fil des ans un choix populaire chez les investisseurs qui sont désormais prêts à investir dans des actifs différents avec un seul véhicule d'investissement, le phénomène de gestion collective est loin d’être un phénomène récent. Les premiers signes …

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  6. More than Just Words. How the Communication Style Adopted by Brands Affect their Relationships with Consumers

    … and evolve. A central research question has guided this dissertation: How, when, and why does the style of communication employed by a brand affect consumer–brand relationships? I have addressed this question with three sets of empirical investigations. In the first project, I investigated how …

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  7. The dynamics of market, credit and liquidity risk in the US corporate bond market

    … market. Market risk is the earliest and most widely acknowledged risk factor, affecting all financial securities. The risk that the issuer of the bond might go bankrupt introduces credit risk for corporate bonds. Finally, these securities are also characterized by a low trading frequency. …

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  8. Lancement d’une unité de cogénération biomasse de 30 kWel sur le marché

    La cogénération est une technique de production rationnelle et efficace de l’énergie. Le principe est simple : produire de l’électricité et de la chaleur simultanément. Le but étant d’éviter les pertes d’énergie thermique inévitablement liées aux centrales électriques de grosse puissance. Cette …

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  9. Essays on the complex relationships between Innovation and Performance in service firms, with particular reference to financial services: An intellectual capital perspective

    … have long been neglected in innovation studies despite their increasing importance for economy. However, recent research has revealed that service firms do innovate although they follow distinct paths and reach different outcomes than those of the manufacturing sector. Measuring the effects of …

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