Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 20 of 72 for “"School of Hospitality Tourism and Marketing"”.
-
The perceptions of Thailand's environment by international tourists
The purpose of this research was to determine the tourists' perceptions of the physical and social environment of Thailand. In April and May 1993, 232 questionnaires were completed by a random sample of tourists after they passed customs at Bangkok International Airport. The finding of this …
-
Researching Indigenous Australians in Tourism
The central focus of this work is 'Participation by Indigenous Australians in Tourism Ventures', a theme that has much relevance to the contemporary tourism industry and the Indigenous people of Australia. It is being pursued with appropriate respect for Indigenous values and customs, and is …
-
Outbound tourist demand from Northeast Asia and implications for the Australian tourist industry
This study investigate the perceptions of the tourist industry in Northeast Asia regarding outbound tourist demand. The purpose of doing so is to provide insights into, and analysis of, the main characteristics of the demand and their implications for the Australian tourist industry.
-
The facilitation of accommodation of conference groups at the Student Village
… to be commercially viable. The very brightest of ideas flounder when financial pressure causes them to deviate from their chosen path. The Student Village was one such venture. In 1989 it set out to become the premier academic residence in Australia. Due to factors, all stemming back to the …
-
Holiday satisfaction in Vietnam : inter-cultural perspectives
The growing reach of tourism activity across the globe, the volatility of demand and increasing customer sophistication have increased pressure on the tourism industry to provide experiences which are high quality and culturally sensitive. Vietnam is currently experiencing a rapid growth of …
-
Backpack travellers using commercial backpacker accommodation in Queensland
The Backpacker market in Queensland has emerged as an important segment of the tourism system in Australia. The Backpack traveller is predominantly from overseas and is seeking a particular type of travel experience. In order to maintain this style of travel, Backpack travellers are away from home …
-
Exploratory research into motivational factors which influence demand for a country resort
The purpose of this minor thesis was to research factors that influence a person's decision to visit a country resort, and how this information may be used for marketing purposes. The theoretical framework for the collection and analysis of data was derived from a variety of sources relating to the …
-
The perceptions, holiday expectations and holiday experiences of German speaking visitors to southern Australia
The paper set out to identify some of the reasons why Australia's southern states (Victoria, Tasmania and South Australia) do not attract as many German speaking visitors as Queensland and New South Wales. It was hypothesised that Southern Australia was less attractive to German speaking visitors …
-
Strategic marketing and the tourism small business in Victoria
… research concerns itself first with the survey and analysis of 163 tourism small businesses from both rural and city locations in Victoria which are a representative sample of the 5,000 to 9,000 tourism small businesses in the State. In investigating the extent to which such businesses use a …
-
Tourism potential of Yarra Bend Park with emphasis on international tourism
… different things to different users. To the city and urban dwellers that surround it, the Park is a bush haven, a picnic area and a source for both formal and informal recreational activities supported by its lawned areas, its many ovals and two golf courses. To the developer, it represents a …
-
A psychographic segmentation study of Korean tourists to Australia
… travel, life-styles, activities, interests and opinions.
-
The perception of Australian hosts by Japanese tourists
An extensive literature in psychology of tourism and other related disciplines indicates that previous studies oriented toward tourist-host contact have concentrated on the effect of tourists' presence on hosts' communities (economic, social, environmental impacts). Only a few studies have been …
-
Airline development in the South Pacific : a turning point
… in the South Pacific is experiencing a period of rapid change. A turning point for the industry has arrived in the form of new generation, long range aircraft used by Pacific Rim airlines. These aircraft have the propensity to overfly the South Pacific. This means reduced access to stop-over …
-
The consumer's perception of the accreditation of adventure tour operators
The concept of accreditation is relatively new to the tourism industry yet industry leaders consider it a high priority in their attempts for continuous improvement and delivery of quality products. In developing current accreditation programs the industry has consulted with key players and a …
-
Psychographic segmentation study of Singaporean tourists
… factor with respect to the preferences and attitudes of Singaporean tourists going on vacation was examined in this thesis. Factor analysis was conducted on 16 psychographic statements taken from Schul and Crompton (1983) who extracted them from Hay Associate (1978) which yielded 5 basic …
-
A study of current strategies and position and an analysis of the market prospects for the export of Australian dairy products to Malaysia
This study analyses trends in demand for dairy products in Malaysia, characteristics of the Australian dairy industry, the marketing strategies of Australian dairy companies, the marketing strategies of major competitors, public policy influencing dairy industry development in Malaysia and …
-
Hotel attributes as viewed by the mature Australian leisure traveller
… is ageing. The 'fifty plus' or 'mature' segment of the population will grow rapidly. As a result the number of mature Australians travelling can be expected to increase. Despite this increase, little is known about the travel behaviour of this market segment. This study reviews the travel …
-
The role and use of travel guidebooks by Japanese overseas tourists
Travel guidebooks are one of many information sources available to potential and actual tourists and perhaps one of the most common. Although information search has been an extensively researched area in tourism studies, there are few studies which have specifically investigated the topic of travel …
-
Foreign exchange hedging and profit making strategy using leveraged spot contracts
… exchange rate system; therefore the value of the Australian dollar is subject to volatility due to the influence of changing domestic and international economic circumstances. This volatility of the Australian exchange rate system is an issue that affects the majority of Australian …
-
The impact of foreign versus local aspects of country-of-origin on Chinese consumers' evaluation of home and foreign products
As globalisation of the world's economies proceeds at a rapid pace, an area of continuous interest in international marketing is the influence of the country of origin (COO) effect on prospective purchasers of products. Although the effects of COO has been an active research area for many years, …
Page 1 of 4