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Showing 1 to 2 of 2 for “"Scarcity messages"”.
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The effects of discount level and scarcity on the perceived product value in e-mail advertising
… knowledge by manipulating the discount level and scarcity in email promotions, in which affects four dimensions of perceived product value; social, emotional, price, and quality, which in turn, influences purchase intention and positive word of mouth. (N = 207) This study is based off of the …
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The interaction between consumers’ communication style and arousal on persuasion and variety-seeking
The student, Supathida Kulpavaropas, submitted this Dissertation for approval on 2017-07-14 at 16:59.