Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 20 of 26 for “"Sales and Merchandising"”.
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The relationship between menstrual ideology and practice in the lives of women in South-western Ontario
… application of critical anthropological theory and methodology to a subject matter that has not been treated by these approaches. In the process, the construction of anthropological knowledge is consistently questioned and evaluated. Second, an exploration of menstrual ideology and practice is …
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Factors Affecting Online Shopping Behavior of Indian Consumers
… it is not proportional to that of brick-and-mortar shoppers. Research has tried to explain the dismal performance of online shopping as compared to the physical shopping format. Reasons for the lower level of Internet sales have been cited as being perceived risk in carrying out an online …
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“It’s so me!” Using Value-Expressive and Socially-Adjusted Attitude Functions to Predict Counterfeit Purchase Intention
… the globe. Counterfeiting is the production and sale of non-authentic products that bear a registered trademark or name without having the right to do so. Non-deceptive counterfeiting is becoming more common. This is where a consumer knowingly and willingly purchases counterfeit goods. One of …
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Salesperson Perceptions - An Examination of Sales Manager Leadership and Salesperson Engagement
… because of its relationship with performance and retention. Specifically, salespeople, as boundary spanners, pose unique challenges to organizations. To date, the literature has given limited attention to salesperson engagement. This study explores the assertion that managers are the primary …
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Can I Choose My Offer: How Choice on Sales Offer Impacts Consumer Purchase Decision?
… on the impact of focal product assortment size and consumer preferences. With the advent of a novel sales promotion strategy, where consumers are provided with a choice to select an offer, this dissertation investigates the effect of choice on sales offer, specifically free offers on purchase …
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Experiential retailing: Extraordinary store environments and purchase behavior
… the Donovan et al. study, “Store Atmosphere and Purchasing Behavior” (1994), by determining the levels of pleasure and arousal in an experiential store and the affects on unplanned spending and unplanned time spent in the store. This was done by measuring customers’ emotions five minutes into …
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A Comparison of the CISG, Chinese Sales Law, and U.S. Sales Law
… law in international business contract disputes and how the CISG is applied to achieve globality goals. The basic structure of this dissertation is premeditated by an in-depth assessment of the current state of the research field of CISG.</p> <p>Although many articles and books focus on the CISG, …
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Sales and Operations Planning: A Performance Framework
… on the importance of balancing customer demand with product supply within companies, there is very little empirical research suggesting how to achieve it. Sales and Operations planning (S&OP) is a tactical approach meant to help firms accomplish demand and supply balance at aggregate levels. …
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A Taxonomy of Regulations: The Effect of Regulation on Selling Activities
… areas of employment, environmental protection, and licensing of businesses. In recent years, a growing trend of new regulations has emerged in the selling and sales management business environment, changing the nature and scope of salespeople’s jobs. How do regulations affect the way salespeople …
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Consumers and Benefits of Genetically Modified Vegetables
… pest resistance, greater herbicide resistance, and increased yields the growers have accepted them. The next wave of biotech crops have second-generation traits, such as improved nutrient content, extended shelf life, reduced pesticide and herbicide application (a consumer demanded trait), and …
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Display, a Tool of Selling
… audio-visual teaching unit that would emphasize and illustrate the role of display in moving goods from the retailer to the consumer including the technical aspects of creating a display.
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Mobile Shopping For Fashion Products In the Us
… usefulness, enjoyment, instant connectivity, and ease of use- along with mediator perceived value, and adoption intention. Results show that there was a positive relationship between all variables and indicates a difference between the perception of the constructs of mobile shopping for …
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Sales Incentives and Sales Performance: The Moderating Effect of Cultural Dimensions
… requires businesses to operate across countries and cultures. Managing a business in international markets adds complexity and challenges that can lead to strategic mistakes in dealing with customers, employees and suppliers. Culture impacts many aspects of business. Proper management of culture …
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A Study of Sales Training within the General Aviation Industry
… utility aircraft companies conducted their sales training activities, the reasons for their methods of sales training, and the problems encountered in their sales training program. Sales training, as defined in this paper, refers to an organized attempt by the management of a business …
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What Makes Apple Consumers Brand Loyal? The Effects of Brand Personality, Reputation, and Brand Identity On Brand Loyalty
… the large loyal following Apple has garnered. Brand loyalty is becoming more important because brands are introducing products with the same attributes and firms have to do more to differentiate themselves. This paper will investigate what Apple is doing that gives them such a large loyal …
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Shopping Orientations, Retail Attributes and Retail Format Choice Among Generation Y Apparel Shoppers
… the population, are recognized as an important and distinctive market segment, and demonstrate differences in shopping styles as compared to previous generational cohorts (Pentecost and Andrews, 2010; Bakewell and Mitchell, 2003, TRU, 1999), yet there is a lack of extant patronage research …
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The Competitive Front-of-Package Labeling of Consumer Packaged Goods: Cutting Through The Clutter
… food product packages displayed so many symbols and statements regarding nutrition and health benefits (Nestle 2010). However, despite this explosion of front-of-package (FOP) health communications, obesity and health-related problems of U.S. consumers continue to be a critical concern. …
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Turning Customer Feedback Into Commitment: The Effects of Customer Product Involvement On Satisfaction, Emotional Connectivity, Brand Loyalty, and Word-of-Mouth Behavior
… can be a huge weakness if there's not a unique and involved communication channel with desirable customer benefits. Therefore, the purpose of this study is to examine the effects of customer product involvement on satisfaction, emotional connectivity, brand loyalty and word-of-mouth behavior. …
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A Comparative Analysis of Training, Mentoring and Coaching in the Sales Environment: Evaluating the Impact of Personal Learning on Role Ambiguity and Organizational Commitment
<p>The move towards a more knowledge-intensive sales market has increased the complexity of the sales job. Salespeople must continuously learn and grow to meet the evolving demands of the job. A critical concern for organizational leaders becomes identifying learning strategies to encourage …
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The Effects of Pricing on the Sales Force and the Firm: A Strategic View
… often encountered between marketing and sales, and the importance of cooperation and coordination between these two functional areas. But no prior studies have investigated the consequences of misaligned pricing and sales force compensation strategies that emerge from these two …
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