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Showing 1 to 1 of 1 for “"SPANISH ADVERTISING"”.
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Evaluación de la producción científica española sobre publicidad: (1971-2001)
… is the evaluation of scientific literature on advertising in Spain during the period 1971-2001. We have initiated our study in 1971, this being the date of creation of the first Bachelor of Advertising in Spanish universities. The works selected for this study have been organized into three …