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Showing 1 to 1 of 1 for “"SMMART"”.
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Intelligent, Pervasive and Context-Aware Promotion Delivery Framework for Wireless Mobile Devices
… and personalized advertising. This work presents SMMART, a context-aware, adaptive and personalized m- commerce application designed to deliver targeted promotions to the users of mobile devices. SMMART delivers personalized promotional information based on context and the preferences of the user …